Sudhir Kumar

Tagrain(iVend Retail) is a cloud-based point-of-sale software solution for small retailers, offering a quick and intuitive POS system accessible on web, Android, and iOS devices. Business Head/VP Marketing & Growth. As a strategic leader, I am responsible for driving growth and building a strong foundation for the business. My key responsibilities include setting up marketing-driven customer acquisition (PLG Model) processes and implementing marketing automation tools like Salesforce CRM and Marketing Cloud, managing financial performance, overseeing customer marketing and retention efforts, improving operational efficiency, and hiring and coaching employees. In short, I play a critical role in building and executing a high-level, growth-driven strategy for the business.

Receipt Bank (now Dext) is a financial technology company based in London with offices in Washington DC, Sydney, Cape Town, Paris and Sofia. Global Head of Direct-to-SMB. Implemented marketing-driven customer acquisition and retention processes leading to 65% YoY growth in customers and revenue

•Grew direct-to-SMB business from 13,000 to 30,000 paid subscribers

•Increased revenue from £2.6 million to £7 million with a strong LTV to CAC ratio

•Hired and coached a team of 10 people

•Revamped product proposition and pricing strategies to drive growth

•Developed a multi-channel marketing program with a £1.5 million annual budget to drive user acquisition

•Reduced churn rate from 3.5% to 2% through retention programs

•Implemented marketing and analytics systems such as Segment, branch.io, Mixpanel, and Looker for ROI tracking

hCentive is a leading provider of government health exchange and benefit marketplace solutions, serving both the US government and B2B health insurance agents.