Sofia R.

SplendUp is a B2B and community-led platform fostering a proactive approach of recruitment through community, Talent Pools and the power of network. Kickstarting marketing efforts on:

• Brand & Content: crafting and implementing successful content & editorial strategies to grow SplendUp's brand presence

- Implementing a full content calendar focused on case studies, blog articles, webinars, web ads, social content, and other materials of forward-thinking topics helping both talent and businesses solve their recruitment issues

- Creating collateral like landing pages, social messaging, follow-up engagement emails, and more

- Analyzing and evaluating the effectiveness of messaging to make improvements

- Launching two newsletters (talent & client)

• Community & Events: developing an engaged and qualified network of stakeholders

- defining and implementing an event strategy to engage members

- Making companies’ Employer Brand truly shine through real life connections and access for talent to a sneak peak of their future company’s culture

•  Partnerships : cultivating strategic collaborations with brands for mutually beneficial initiatives

K A I R O S is an immersive sound and visual journey one sunday night per season

• Building the brand and the concept

• Organizing the first edition by selecting artists and managing logistics

• Building the website: www.kairos-sunday.com

• Managing all social media content. Instagram: kairos.sunday – Facebook: kairos on sunday

Growing the Chance brand and social mission through Content, Communication and Communities:

• Defining the marketing strategy, personas, new pricing and OKRs

• Building the Brand platform: vision, social mission, values and tone

• Optimizing the brand’s storytelling with a defined editorial line and key messages

• Defining the editorial calendar and production of actionable content on social media:

• Production and curation of content (posts, articles, videos)

• Preparation of Webinars (theme and speaker selection, communication campaign)

=> Growth of the Social Media platforms: More than 10k total Instagram and LinkedIn followers in • Dec 21. +40% in Instagram followers and +20% in LinkedIn followers from Sept to Dec 2021.

• Implementation of partnerships with podcasts through pre-roll sponsorships

• Co-marketing initiatives with other brands and media channels (Les Deviations, Brut, Podcasts…)

• Revamping of the Chance Welcome To The Jungle page (Content + pictures and videos) and contribution to the global Employer Branding strategy

• Definition and analysis of communication KPIs