Shubhangi S.

Almost 7 years of experience driving e-commerce growth and optimizing digital operations in the fashion industry.

E-Commerce & CMS: Led full website migration from Magento to Wshop. Currently managing Shopify operations including backend updates, SEO, and integrations.

Sales & Revenue: Accountable for online sales targets and P&L, driving consistent growth through promotions, merchandising, and strategic planning.

Web & Launch Management: In charge of launching collections, promotions, private sales, and on-site updates across seasons.

Project Management: Delivered UX/UI revamps and integrated Klarna, Alma, Apple Pay & HiPay. Coordinated with internal teams & external tech partners.

Merchandising: Managed online product merchandising based on seasonality, trend data, and conversion insights.

Omnichannel Strategy: Implemented digital gift cards and MPOS tools to improve cross-channel UX.

Analytics: Tracked KPIs via GA4, Wshop & FastMag to optimize performance, bounce rate & conversion.

CRM & Email Marketing: Built automated flows and campaign newsletters in Klaviyo. Segmenting and targeting based on behavioral insights.

Paid Media & SEO: Managed Meta & Google catalogs with external agencies. Oversaw SEO & SEA performance through CMS and paid channels.

Team Leadership: Managed a team of two while collaborating daily with design, marketing, and logistics.

For nearly two years, I ran an e-commerce dropshipping business as a personal project selling organic household products, aiming to promote healthier lifestyles & sustainability exclusively in the US market.

Operations: Managing e-commerce platformn, PIM, Digital marketing strategies (social media FB, metaAds)Managing customer service & support, Strong supplier relationships

• Strategic branding of the website and its content.

• Measure and report the performance of all digital marketing campaigns and evaluate them against goals (ROI and KPIs).

• Maintain and develop a social media presence strategy across all digital channels.

• Identify trends and insights, and optimize spend and performance based on the insights.

• Manage new creative growth strategies, plan, execute, and measure experiments and conversion tests.

• Tools – Google Analytics, Facebook Analytics, Canva, SEO, Mailchimp.