À propos de Shrutika
With 5+ years of experience driving fragrance and beauty product development. Professional at bridging the gap between creative vision and R&D through data-driven intelligence and olfactory storytelling. Proven track record in translating complex House codes into evocative 360° marketing plans and market-ready innovations that capture emerging cultural shifts and drive brand desirability. Cosmétiques, Haute Parfumerie, Skincare, Clean Beauty, Luxe.
Anglais
Bilingue ou natif
Français
Notions
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- ESSEC FRAGRANCE ENTREPRENEURIAL PROJECTStrategic Marketing Lead Paris/Middlejanvier 2024 - janvier 2026 (2 ans)• ● Product Development: Conceptualized product rationales and defined the product universe for 12 fragrance SKUs, ensuring alignment with olfactory trends.• ● Strategic Briefing: Synthesized complex olfactory attributes into 15+ high-impact marketing assets and 360 creative briefs for R&D and labs.• ● Market Intelligence: Conducted qualitative benchmarking and "white-space" analysis to identify high-growth opportunities in the niche fragrance sector.• ● Cross-Functional Coordination: Managed daily collaboration with Creative Labs to ensure technical feasibility, olfactory performance, and adherence to Brand DNA.• ● Operational Excellence: Managed sample tracking and developed sales support tools, prioritizing rigor during the fragrance product lifecycle
- HANDCRAFTED LUMIEREB2B Product Development & Marketing Managerjanvier 2020 - janvier 2026 (6 ans)• ● Project Management: Orchestrated workstreams for 8-10 product launches annually, managing strict timelines for 100% on-time delivery.• ● Operational Execution: Authored 40+ technical briefs for packaging and agencies, overseeing the transition from initial fragrance mock-up to final BAT.• ● Retail Activation: Planned and monitored 25+ high-impact in-store animations and localized tools to enhance the customer journey.• ● Performance Tracking: Formulated data-driven recommendations resulting in a 12% increase in sell-out through optimized product storytelling.
- mCAFFEINEProduct Marketing Lead (Asia Market)janvier 2018 - janvier 2019 (1 an)• ● Campaign Adaptation: Adapted 5+ global beauty campaigns into localized trade plans, increasing regional engagement by 15%.• ● Competitive Analysis: Analyzed 10+ key competitors to identify market gaps, leading to 2 disruptive retail activation concepts in the Asian beauty market.
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Formations
- ESSEC Business School (Paris) & Parsons New School2026
- Executive Master in Luxury Management and Design Innovation (EMILUX).TrackExecutive Master in Luxury Management and Design Innovation (EMILUX).