Sergey Zinin

BnB Hotels, Paris – Hotel Manager Platform overhaul

https://www.hotel-bb.com/

• Engage Management of several key business initiatives involving the Salesforce Platform and hotel chain global growth in France, Italy, Germany, Spain, and the Nordics

• Lead a team of Project Manager and two Salesforce developers to design a seamless Hotel Manager experience for Case management and Resolution to improve the overall Customer Experience

• Kick off early-stage requirements for global Knowledge Base and Self Service enablement

• Interface with company leadership and cross-functional team, participate in sprint planning and ensure project success and delivery on time and on budget

Christian Louboutin, Paris – Digital Leadership Advisory

http://christianlouboutin.com/

• Oversee relationships with key CX to ensure account growth and that all projects are executed in accordance with expectations

• Advise the head of Digital and their team on the latest innovations in CX and Clienteling to obtain optimal ROI from the company’s investment in Digital and drive higher customer LTV and growth

• Ensure that PM, Salesforce Developers, and Consultants understand the broader roadmap and vision as it pertains to their Marketing Cloud, Service Cloud, Integration, and other implementation efforts

GSK, London – Digital Pivot

• Conduct strategy sessions with several of GSC Consumer Healthcare brands for the purpose of delivering higher ROI on organizations' investment in CRM and Salesforce Marketing Cloud platform

• Lead in-depth gap analysis of consumer and clinician experience with representatives from Customer Support, Digital Garage, IT, and regional sales leaders.

• Produce an immediate 12 month roadmap of recommendations for key architectural/technical changes, communication/campaign adjustments, channel/content optimization, and business value analysis for continuous growth and revenue

Roche Diabetes, Barcelona – Global Patient Support / Digital Enablement

• Gather representatives from 7 key global markets to help define digital platform capabilities

• Lead a series of Executive stakeholder sessions and group workshops to gather needed input for recommendations

• Leverage the Journey Mapping exercise to pinpoint precise experience gaps and necessary digital capabilities needed to resolve it

• Co-create a 6-month global plan to strengthen Patient Education & Engagement, Self Service, and Advocacy while reducing duplication of effort and unnecessary spend.

PayPal: Marketing Platform Overhaul

https://www.paypal.com/

• End-to-end overhaul of existing marketing platform used for segmentation, analytics, targeting, and ad serving

• Worked closely with NA, EMEA, and APAC regions to prototype optimal solutions within severe time constraints

• Delivered simulating experience prototype to help secure strategic C-level findings and overall commitment to revolutionize the way PayPal conducts marketing campaigns

Law Bulletin Publishing Company - Legal SaaS Application overhaul

http://www.juralaw.com/

• Ground up Architecture & Design of a leading SaaS product for Legal vertical

• End-to-end localization support for expansion to the New York market

• Operationalization & Mobile Version of Sullivan’s Law Directory (Lawyer Port)

Walgreens Corporation - Employee Portal rebuild

https://www.walgreens.com/

• Multi-phase initiative encompassing discovery, design, and implementation of secure, cloud-based Social Media Portal for 250,000 employees of Walgreens Corporation

• Responsible for execution and executive summary presentation of stakeholder interviews, facilitation of focus groups, business and functional requirements, content type definition, and user acceptance testing

• Involved in the creation of Social Strategy, Communication Strategy, Site Architecture, Implementation Roadmap, User Modeling /Personas, Wireframes, and Future State Governance deliverables

Blue Cross Blue Shield of Michigan - Digital Transformation & Readiness

https://www.bcbsm.com/

• Deliver on a multi-year innovation strategy for a BCBS MI seeking to preemptively realign its business model and product suite as part of 2011 Healthcare Reform Strategy

• Future state Experience Architecture development for the enterprise to begin laying foundational components for experience, product design, branding alignment, and technical platform to enable go-to-market strategy

• Ideation & UX workshops, conceptualization, prototyping, ethnography alignment, wireframing, and user testing future solution

Motorola Solutions, Inc. B2B Mobile Strategy

https://www.motorolasolutions.com/

• Responsible for delivering a multi-phased roadmap for advancing company presence in the B2B mobile space

• Conducted thorough research and competitive analysis educating the client on industry's current state and overall trends in the use of mobile technology in business-to-business vertical

• Provided strategic recommendations to the executive team wishing to assume a leadership position in their market vertical based on research findings and analytical data

Houghton Mifflin Harcourt - Print to Digital Migration Strategy

www.hmhco.com

• Responsible for the assessment of an existing portfolio of digital properties and its supporting technologies.

• Assessed broader marketplace and competitive environment

• Assisted with the delivery of a phased multi-year digital roadmap of actionable initiatives to help transform the existing company into a customer-centric organization capable of competing on the web

General Motors Company - Marketing Platform RFP

http://media.gm.com

• Owned and managed the delivery of recommendations for a marketing platform for the Media Relations division

• Managed aggregation of business and functional requirements. Drafted and issued RFI on the client’s behalf

• Executed vendor evaluation, RFI response scoring, and client presentation with shortlisted vendors

• Delivered final recommendations for integration and implementation of Exact Target solution

Additional engagements include:

o Allstate Corporation: Teen Driver microsite deployment

o Underwriters Laboratory: Global Platform rollout

o VWR International: eCommerce Implementation

o Cooper Industries: New Business Platform Migration

o Veolia Environmental Services: Digital Strategy

o Office Max: Web Strategy & eCommerce

o High Plains Bison: eCommerce Implementation & QA

o Hyatt Hotels: B2B Application

o Nalco Company: B2E Mobile Application for field enablement

o VISA: Employee engagement strategy

o VMware: Executive dashboard & Salesforce reporting

https://levana.io/ Make it fabulous

Serving in management roles at Customertimes and Deloitte Digital was an incredibly enriching year of taking risks, soul searching and redefining who I am as a human, as a professional, and as a leader. #SalesforcePDO #ISV #GTM #BusinessConsulting