Sergey F.

Creative Director with an engineering soul and 15+ years of experience in Brand & Product Innovation.

I help global brands and ambitious scale-ups bridge the gap between complex engineering and emotional design. Having worked with giants like L'Oréal, BIC, and IKEA, I specialize in creating design systems that aren't just "beautiful," but strategically sound and production-ready.

Why work with me?

- Strategic & Systematic: I don’t just design logos; I build brand systems and product strategies that drive market share (e.g., doubled market share in the skate category for Sportmaster).

- Efficiency Focused: I’ve proven ability to optimize workflows, increasing department efficiency by up to 5x.

- Cross-Disciplinary Expert: From patented 3D product shells to leading design for the Sochi 2014 Olympics.

- Future-Ready: I integrate AI (Midjourney, Stable Diffusion, Runway) into the creative process to accelerate ideation and reduce production costs without losing quality.

My Expertise:

- Design Strategy & Audits: Analyzing your current assets to find growth opportunities.

- Product Innovation: End-to-end delivery from deep research to 3D visualization and final production.

- Brand Identity: Creating cohesive visual languages for Sport, Outdoor, and Beauty sectors.

I act as a strategic partner who understands P&L awareness and cross-functional leadership. Whether you need an autonomous expert for a complex project or a mentor to strengthen your in-house team, I deliver solutions that scale.