Sébastien Godard

GESTION DES CAMPAGNES D'ACQUISITION PAYANTES (SEM) ➡️ Analyse et mise en place stratégique des campagnes payantes en fonction des objectifs clients. Choix des plates-formes publicitaires (Google Ads, Facebook, Instagram, Linkedin Ads...) ➡️ Gestion et suivi des campagnes au quotidien, suivi des KPIs, proposition de modification ou de mise en place de nouvelles stratégies pour correspondre aux objectifs clients. (Mots-clés, rédaction des annonces, stratégies d'enchères ➡️ Création et présentation de reporting des campagnes d'acquisitions (Google Data Studio, Google Slide...) LES OUTILS UTILISÉS QUOTIDIENNEMENT

- Google Ads, Facebook & Instagram Ads, Linkedin Ads ...

- Google Tag Manager

- Google Data Studio

- Excel

- Asana, Notion

- Build our content and marketing strategy from scratch

- Coordinating with dev unit in order to create the web app

- Managing social media channels

- Running marketing and social media campaigns to drive engagement and leads

- Delivering and following analytics reports on a regular basis for all social network activity, paid and organic, following specific KPIs to track and enhance social media performance

-Tracking conversion rates and making improvements to the website including creating landing pages and managing the redesign of the website.

-Plan, execute, and measure experiments and conversion tests; develop, evaluate and oversee the implementation of A/B testing protocols and process.

-Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.

-Utilising a range of techniques including growth hacking, paid media, SEO and PPC.

-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs). Report progress and outcomes on a weekly and monthly reporting – using Google Analytics, Facebook Pixel, and internal data/systems