Salma Hadouej

– Developed and executed growth-focused marketing campaigns to promote BI/AI solutions, leveraging SEO, SEM, and social media channels to drive user acquisition. – Designed and led digital marketing campaigns across SEO, SEM, email marketing etc.. – Utilized Zoho CRM to streamline client management and automate marketing workflows, improving lead nurturing and retention. – Collaborated with a web agency to revamp the company website, enhancing UX and increasing organic traffic. – Created engaging content for the website, blog, and newsletters. – Worked alongside sales and development teams to ensure marketing efforts supported business goals effectively. – Analyzed campaign performance, providing detailed reports with actionable recommendations for improvement

– Designed and executed lead generation strategies,using Overloop CRM & LinkedIn Sales Navigator to nurture leads through the sales funnel, driving a 9% conversion rate on partnership deals. – Utilized data analysis (Power BI) to optimize outreach campaigns and develop personalized messaging for prospects. – Contributed to scaling client acquisition efforts across multiple regions using automated workflows. – Conducted market research to identify new opportunities and stay informed about industry trends.

– Managed the overall CRM strategy, from copywriting to drafting PMOs and segmenting, with the aim of driving higher CTR% and conversions by segments. – Drove 3000 organic sign-ups to our monthly newsletter by A/B testing content layout, representing a 25% quarter-on-quarter increase. – Tier 1 event Management (Black friday, Jumia Anniversary..) – Delivered reporting on campaigns and utilized CRM programs MDS & PBI to record and track performance.