Safae Mef

Digital Performance Analysis of : Michelin B2C Websites & SEA campaigns in alignment with Business objectives & priorities.

• Web Analytics using google tools ( GA, SA360..) and other benchmark tools

• Business Analytics using Power BI

• Strategic consulting & recommendation to WEB & Media Managers

I assist Michelin's Market Insights team in conducting market and consumer research in Europe, through programming surveys, collecting and analyzing data in order to capture insights.

Thenext.Click is a marketing agency specialized in digital marketing activation, As a digital account Manager, I was in charge of planning and coordinating digital marketing campaigns for Honoris United Universities's Account : Université Mundiapolis de Casablanca I also had the opportunity to participate in analyzing and reporting social media insights for Shell account in Morocco