Rayane Al Ghaoui

Working with a diverse portfolio of clients (luxury, Wine & spirits, FMCG, Healthcare & baby) such as Richard Mille, Ferrero Food Service, Marie Brizard, Gautier, Sobieski, Huggies, Nestlé group.

- Craft tailored strategies & social media recommendations (content, paid media & influence).

- Lead client engagement with weekly follow-ups, negotiations, and budgeting discussions.

- Orchestrate editorial calendars, copywriting, and moderation for seamless community management.

- Manage campaigns on Meta, LinkedIn, Twitter, and YouTube.

- Produce insightful monthly/quarterly reports to optimize strategies and guide consultations.

- Implement impactful influence strategies, enhancing brand credibility and reach.

- Coordinated internal and external events, ensuring seamless execution and engagement.

- Developed and executed the social media strategy for the group (Facebook, Instagram, and LinkedIn).

- Authored and formatted the monthly internal newsletter, effectively sharing updates and insights.

- Nurtured PR agency relations with BCW for GroupM and WPP, facilitating streamlined collaboration.

- Conducted strategic planning and benchmark studies for brands, providing vital insights during the pandemic.

- Established the paid social strategy of different clients on Instagram (i.e. Beirut Pops)

- Managed and enlivened the agency's social media presence on Instagram and Facebook.

- Contributed to the user interface (UI) development of the agency's new website.

- Led competitive benchmarking and market analysis initiatives.