Description

I specialize in customer experience, CRM, and personalization strategy for luxury and beauty brands.

Through my consulting work, I help brands design relevant digital journeys and personalized experiences that strengthen customer engagement and support long-term growth. My work focuses on translating strategic vision into concrete ecommerce and customer experience initiatives.

I regularly collaborate with international and cross-functional teams to bring these programs to life.

Domaines d’expertise

Langues

Français
Bilingue ou natif
Anglais
Bilingue ou natif
Arabe
Capacité professionnelle complète
Espagnol
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

Clarins
Product owner
MODE & COSMÉTIQUES
décembre 2025 - Aujourd'hui (6 mois)
Paris, France
- Structuring and driving the omnichannel personalization roadmap across CRM, e-commerce and loyalty.
- Defining and prioritizing high-value use cases to drive CLV, conversion, retention and engagement.
- Designing personalized customer experiences including lifecycle triggers, product recommendations and dedicated personalized spaces.
- Organizing international workshops, taskforces and steering committees.
- Collaborating cross-functionally with CRM, e-commerce, data, IT and regional teams across Europe, Asia and the Americas.
CRM product owner PMO E-commerce Customer Journey
SHISEIDO EMEA
CRM manager EMEA (Freelance)
MODE & COSMÉTIQUES
juin 2024 - septembre 2025 (1 an et 2 mois)
Paris, France
• Con ception of the annual CRM editorial calendar
• Accompany the 6 markets on their local CRM strategy
• Create email marketing campaigns with the local agency
• Create and deploy new email triggers (high CLTV, lapsed, prospect…)
• Provide strategic recommandations to reinforce the contribution of CRM to DtC (targeting, whatsap and SMS deployment, personnalization…)
• Present a monthly reporting on the email and trigger performance
• Present a CRM x Retailer strategic plan to reinforce bridges between CRM and retail
CRM Emailing Conseil en stratégie digitale Transformation digitale Chef de projet digital
L'OREAL
CRM project manager
MODE & COSMÉTIQUES
janvier 2022 - janvier 2023 (1 an)
Paris, France
• Define the global acquisition, engagement and retention strategy for the division's 6 brands
• Provide strategic recommendations to reinforce the DtoC through CRM strategies
• Management of an agency to audit the CRM and digital customer experience on 8 countries and provide strategic recommendations for the division
• Accompany countries to launch new trigger emails and design their customer journeys (assets, targ ets, calendar)
• Present monthly KPIs on the CRM campaign performances
• Create an internal CRM community to share best practices and knowledge inside L'Oréal group
• Create marketing assets and playbooks for brands and brieffs with creative agencies
CRM Emailing Gestion de projet Conseil en stratégie digitale