À propos de Rafael
Results-driven e-commerce and fashion professional with 7+ years of experience spanningluxury, contemporary ready-to-wear, and wholesale in Germany, Spain, and France. Proventrack record overseeing 7-figure annual revenue, launching multi-platform digital operations,and planning high-impact B2B trade events and luxury pop-up activations.
Allemand
Bilingue ou natif
Espagnol
Bilingue ou natif
Catalan
Bilingue ou natif
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- Coperni (Tomorrow Ltd.)Wholesaleseptembre 2023 - Aujourd'hui (2 ans et 9 mois)Paris, FranceWholesale B2B showroom events for 50+ international buyers per season across Paris Fashion Week; from setup to reporting. Presented collections to global retail buyers, contributing directly to seasonal order performance. Synthesised buyer feedback and market intelligence into actionable trend reports for the brand team.
- Schwangau Schuh GmbHE-commerce & Digital Merchandising Managerjuin 2023 - janvier 2025 (1 an et 7 mois)Munich, AllemagneDirected full e-commerce operations — 7-figure annual revenue across DTC E-commerce and wholesale marketplace channels.Managed and curated 500+ product listings (copy, imagery, metadata, visual merchandising) ensuring brand coherence across all platforms.Led seasonal digital campaigns across email, social and on-site channels, aligning visual output with collection aesthetic and commercial targets.
- Leather Goods & AccessoriesProduct Development & Creative Directionjanvier 2020 - Aujourd'hui (6 ans et 5 mois)Madrid, SpainLed end-to-end creative development of leather goods collections — concept, material research, sampling through production handoff.Directed art direction for lookbooks, press materials and showroom presentations; maintained visual identity across all touchpoints.Managed artisan and supplier relationships across Spain, Italy and Portugal.Creative Direction Product Development Leather Goods
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Formations
- Bachelor of ArtsDesign Academy2021Bachelor of Arts
- Diploma Marketing & CommunicationUniv. Complutense de Madrid2018Diploma Marketing & Communication