Qi Guo

- Managed relationships with international clients, ensuring satisfaction, retention, and patient outcomes improvement with customized digital health solutions.

- Led strategic account planning and provided data-driven insights to optimize client outcomes globally.

- Collaborated with cross-functional teams to address challenges and support long-term client growth worldwide.

Led end-to-end market management spanning market analysis through to the implementation of go-to-market strategies, engaging with key stakeholders and customers with omini-channel campaigns to drive market share growth across the APAC region. Successfully expanded solution launches from 1 to 6 markets within APAC within the first year. Achieved an average market penetration of 10% within a year of solution launches in the APAC region.

Highlights:

- Identified and capitalized on novel digital commercial & brand strategies while establishing connections with key stakeholders and developed compelling business cases to amplify the global market presence for the digital solutions.

- Customized go-to-market strategies and orchestrated omnichannel customer engagement initiatives, complete with big-picture objectives, budget allocation, milestones, and content strategy.

- Cultivated robust relationships and forged strategic partnerships with key local accounts, brand teams, and leadership within respective markets.

- Enhanced business performance in market penetration, user retention, brand awareness and company trust & value.

Responsible for developing and implementing comprehensive customer engagement and multichannel marketing campaigns as the lead project manager for commercial excellence in the global markets including the setup of digital commercial infrastructure, campaigns strategy development & operation, performance analysis & optimization.

Highlights:

- Implemented digital engagement plans for 10 digital solution launches within 2 years with agile project management methodologies collaborating closely with global & local cross-functional teams for a 3-month sprint per solution launch.

- Exceeded regional market penetration targets and increased retention rate by an average of 20% year on year by optimised field and omni-channel campaigns. Implemented multichannel marketing campaigns including UAC, SEO, social media, influencer campaigns, partnerships and working with medical and commercial CRM in 13 markets encompassing the US, Canada, Europe, APAC, and LATAM.