À propos de Polina
Anglais
Bilingue ou natif
Français
Capacité professionnelle complète
Espagnol
Capacité professionnelle limitée
Expériences
- Self EmployedBrand Strategy Consultantjanvier 2023 - Aujourd'hui (3 ans et 7 mois)Partner to founders and leadership teams to define positioning, launch campaigns, and scale growth across lifestyle and tech sectors.
- Guud Woman, WellnessHEAD OF MARKETINGjanvier 2023 - janvier 2024 (1 an)Brussels, BelgiumSupplements for menstrual health and overall female well-being. Led brand and social strategy, growing an engaged community of 25K+ women across EU Led campaign and launch strategy, driving sold-out product drops and a 2× uplift in engagement and conversion. Created high-performing Meta ad concepts that outperformed CPA and ROAS benchmarks by 2–3×. Supported website updates, enhancing customerjourney & CR
- Appinio, SaaSSENIOR BRAND MANAGERjanvier 2022 - janvier 2023 (1 an)Hamburg, GermanyReal-time market research scaleup. Drove brand repositioning and full content revamp, increasing engagement 3× and inbound leads 40%. Built scalable activation frameworks adopted across key markets. Revamped LinkedIn and Instagram strategy (+46% followers, +400% engagement). Elevated event presence with new booth, merchandise, and pitch assets. Strengthened employer brand through internal & external campaigns.
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Formations
- Brand Design + AI for designDesign Wonderland2024Brand Design + AI for design
- Branding Now - Branding course for senior creativesFuture London Academy2023Branding Now - Branding course for senior creatives