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Petya B.PB

Petya B.

International Communications Consultant

750 €/jour
Paris, FR
8-15 ans

Délai de réponse moyen : 1h

À propos de Petya

I am an International Communications & Marketing professional with 10 years of experience in creative communications & advertising. I have worked as an account service and strategic lead on global brands, managing their brand strategy, ATL and BTL communication.
Sectors I have worked in:

EXPERIENCE
> Public sector: UNESCO
> Luxury: Hennessy (X.O, XXO, James Hennessy, MBS, Richard Hennessy, Paradis, Paradis Imperial); De Beers (De Beers Jewellers, Forevermark)
> Beauty: L'Occitane en Provence, Neutrogena, RoC, Clean&Clear, Le Petit Marseillais
> Tech: Lifescan, Cisco
> FMCG: o.b., Carefree, Royal Canin

SERVICE
Having spent a decade on the agency side of the business, I am now accompanying brands with:
> Helping teams clarify the directions they want to go and make choices
> Strategic planning - gaining focus on objectives
> Brand strategy - brand positioning, brand platforms
> Communication strategy - setting objectives, briefs writing internally and for the partner agencies
> Creative strategy - looking for interesting ways to talk about a topic, that could inspire distinctive communication
> Campaign Management - briefing, creative development, campaign production and orchestration
> Presentations to internal and external stakeholders
> Workshops organization

I am a trained marketer having completed the Mini MBA programmes in Marketing and Brand Management with Mark Ritson, an experienced advertising manager and a skincare geek.
I am fluent in English, French, Russian, and Bulgarian and have a good level in German.

Why me?
> If you are looking for a dynamic, flexible and driven person
> Organized, adaptable and curious
> A good fun to work with
  • Bulgare

    Bilingue ou natif

  • Anglais

    Bilingue ou natif

  • Français

    Bilingue ou natif

  • Russe

    Bilingue ou natif

  • Allemand

    Capacité professionnelle complète

  • Chinois

    Notions

Accepte de travailler sur site
Paris (jusqu’à 10 km)

Expériences

  • UNESCO
    Communications Consultant
    ENVIRONNEMENT
    janvier 2023 - mars 2023 (2 mois)
    Paris, France
    While at UNESCO I was providing help within the communications team on:
    - clarifying brand positioning, and mission - through brand sprint workshops
    - project objectives - short & long-term
    - creative briefing and development
    - campagne architecture
    Project: Green Citizens
    brand strategy Stratégie de communication workshop
  • DDB Paris
    International Account Director
    LUXE
    novembre 2012 - décembre 2021 (9 ans et 1 mois)
    Paris, France
    Account service lead on global brands.
    > Main responsibilities: communication strategy (brand strategy & creative strategy), creative development, campaign production and post-production, campaign orchestration, client & partner relationship management, team management, and project management. Managing teams of 4-6 people.
    > Luxury: Hennessy - X.O, XXO, James Hennessy, MBS, Richard Hennessy, Paradis, Paradis Imperial; De Beers - De Beers Jewellers, Forevermark;
    > Beauty: L'Occitane en Provence, Neutrogena, RoC, Clean&Clear, Le Petit Marseillais; > Tech: Lifescan, Cisco:
    > FMCG: o.b., Carefree, Royal Canin.

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Formations

  • Strategy Finishing School with Julian Cole
    Julian Cole
    Certificats
  • Mini MBA in Marketing & Brand Management with Mark Ritson
    Marketing Week
    2022

Compétences (12)

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