Pelin Aydin

Directed market studies with mechanical engineers in R&D, identifying key trends that supported the European Union's energy transformation initiatives through strategic market sensing. Generated new business opportunities via strategic outreach and client development, expanding the client portfolio and significantly boosting revenue potential. Led consultative sales interviews to diagnose technical needs, shaping proposals for customized solutions that enhanced customer satisfaction and retention. Cultivated strong client relationships by direct engagement and on-site production plant visits in Turkey, reinforcing market presence and trust. Monitored and analyzed sales performance data rigorously, driving data-informed strategy adjustments to optimize sales outcomes and operational efficiency. Orchestrated organization-wide restructuring initiatives, streamlining operations to elevate customer satisfaction and internal workflows.

Founded 365 Consultancy Ltd, launching a full-service market research agency pioneering innovative insight gathering techniques, securing industry leadership in market sensing and client development. Designed and executed comprehensive market research strategies integrating qualitative and quantitative methodologies, enabling clients to deeply understand target audiences and drive measurable business growth aligned with future-back strategy principles. Cultivated robust client relationships, increasing repeat business by 30% through strategic collaboration, proposal shaping, and trust-building initiatives. Interpreted market trends and consumer behavior, transforming complex data into actionable insights that empowered clients to swiftly adapt strategies in dynamic markets, supporting innovation design and experience innovation. Partnered with cross-functional and cross-border teams to embed research findings into marketing strategies, maximizing insight impact on client outcomes and capability building. Delivered compelling presentations and detailed reports that translated research data into clear, actionable recommendations, crafting narratives connecting research insights to executive priorities. Mentored junior researchers, elevating team expertise in market research techniques and strengthening overall organizational capability and team

Led strategic repositioning of Vakko, Turkey's largest luxury brand, by developing a future-back strategic roadmap aligned with emerging technological advancements. Delivered targeted presentations restructuring research and marketing operations to drive brand reinvention and elevate customer satisfaction. Established Vakko as a pioneer in Turkey for implementing future-focused strategies, enhancing competitive advantage and market presence.