Description

I'm a CRM and customer journey consultant for B2B SaaS. I design HubSpot workflows that drive activation, reduce churn, and convert trial users into long-term customers. Recent results: +11.2% activation, -6% churn, €160K in retention-driven revenue.

What I do

CRM and customer journey engagements for B2B SaaS companies where the product works but the funnel leaks after signup. Four buckets:

- HubSpot setup, audit, migration: workflows, segmentation, lead scoring, lifecycle stages, automation cleanup

- Onboarding and activation: persona-based email sequences, milestone-triggered automation, in-product messaging

- Retention and churn reduction: predictive churn flows, NPS/CSAT loops, re-engagement campaigns

- Customer journey analytics: dashboards for activation, time-to-value, cohort retention, automation performance

Where this has worked

At Upfluence (B2B influencer marketing SaaS): owned the HubSpot customer journey stack across 23 launches and 73 enterprise clients. Activation +11.2%, CSAT +4.3%, churn -6%, €160K quarterly revenue growth — from retention, not paid acquisition.

At Global Blue (luxury retail SaaS): designed persona-based onboarding journeys and journey-stage email flows across six EMEA markets. 3,200 partner interactions, 1,324 enterprise users onboarded, €250K in incremental partner revenue.

Currently consulting for B2B SaaS via Emergence Software — evaluating CRM stacks, rebuilding customer journey infrastructure, helping early-stage teams launch HubSpot properly the first time.

Who I work with

B2B SaaS at any stage — Seed startups setting up HubSpot, or scaled platforms cleaning up workflow debt. Whether you're a founder, growth lead, marketing manager, CRM specialist, or ops person making the customer journey work, I adapt to where you are. English and French, across France and Europe.

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Français
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Lyon (jusqu’à 50 km), Paris (jusqu’à 50 km), Grenoble (jusqu’à 50 km), Nice (jusqu’à 50 km)

Emergence Software
Growth and Marketing Consultant (Freelance)
AGENCE & SSII
octobre 2025 - Aujourd'hui (8 mois)
Paris, France
Rebuilt positioning and content strategy for 4 B2B SaaS clients, rewriting core web copy and messaging to better target founder and decision-maker audiences, growing qualified monthly engagement from 80 to 240 interactions (+200%) in under 3 months.
Designed and launched a marketing performance dashboard tracking 8 KPIs across acquisition, onboarding, and lifecycle stages, reducing weekly reporting time by 46% and giving leadership clearer visibility into growth metrics.
Ran multi-channel lead attribution across 4 digital channels (organic, paid, referral, outreach), tracking 150 inbound leads and identifying the highest-converting sources to guide budget allocation.
Developed 4 reusable campaign playbooks and content templates for portfolio companies, cutting campaign launch time from 5+ days to under 3 days and standardising go-to-market execution across teams.
Conducted ICP analysis and market segmentation for early-stage B2B software companies, refining targeting criteria and value propositions to improve inbound lead quality and sales conversion rates.
Evaluated CRM, automation, and analytics tools using structured buy-vs-build frameworks, identifying integration gaps that reduced tool redundancy by 22% and improved marketing operations scalability.
AI Automation Go-to-Market Strategy Growth Marketing Social media Digital communication
GLOBAL BLUE
Digital Marketing Manager
AGENCE & SSII
février 2025 - août 2025 (6 mois)
Paris, France
Planned and executed end-to-end B2B marketing campaigns across Google Ads, LinkedIn Ads, email, and in-product placements for 30+ enterprise retail partners across six EMEA markets, generating €250K in incremental revenue at a 24.6% ROI.
Built and managed 15 multi-market performance dashboards tracking ROAS, CPA, CTR, and budget pacing, improving data-driven decision-making and cutting campaign optimisation cycles by 21%.
Designed persona-based onboarding journeys and lifecycle email flows using HubSpot and Magnolia CMS, driving 3,200 partner interactions and onboarding 1,324 users with tracked activation and engagement KPIs.
Led account-based marketing (ABM) campaigns in collaboration with Sales and Customer Success for strategic accounts, including Chanel and Prada, increasing target-account engagement by 19% and supporting pipeline progression.
Localised landing pages, UX copy, and lifecycle content across six EMEA markets (EN/FR/DE), aligning regional messaging with local customer behaviour and go-to-market objectives.
Managed digital assets, logistics, and on-site branding for B2B trade shows and partner events in DACH, Denmark, and the Netherlands, improving event-related content visibility by 32%.
Translated complex B2B SaaS product offers into clear value propositions and persona-targeted content, supporting digital adoption across luxury retail enterprise clients.
Product Marketing Growth Marketing CMS UX Writing Salesforce
UPFLUENCE
Associate Product Marketing Manager
RÉSEAUX SOCIAUX
mars 2024 - octobre 2024 (7 mois)
Lyon, France
Led go-to-market strategy and product launch execution for 23 new SaaS features, including positioning, messaging, sales toolkits, and cross-functional coordination with Product and Sales, driving adoption across 73 enterprise clients in France and APAC.
Built and maintained HubSpot automation workflows for onboarding and lifecycle campaigns (email sequences, segmentation, A/B testing), improving user activation by 11.2%, increasing CSAT by 4.3%, and reducing churn by 6%.
Generated 480 qualified B2B leads (+7%) across France and DACH through integrated inbound and outbound campaigns spanning paid search, LinkedIn Ads, and persona-targeted content marketing.
Created 21+ sales enablement assets — pitch decks, battlecards, feature one-pagers, demo videos, and newsletters — translating technical product features into clear value propositions used in active deal conversations.
Grew quarterly B2B revenue by €160K (+12%) by combining competitive benchmarking, market research, and targeted CRM campaigns to improve pipeline quality and post-sales satisfaction by 15%.
Produced SEO-optimised web content, product landing pages, blog articles, and social media posts supporting 23 feature launches, improving online engagement by 21% and organic search visibility across European markets.
Built KPI dashboards and campaign performance trackers to monitor lead generation, activation, content engagement, and churn, enabling data-driven optimisation of GTM and lifecycle marketing strategy.
Managed an editorial calendar across blog, CRM, and social channels for 8 months, ensuring consistent content output aligned with 6 concurrent GTM launch timelines and B2B audience segments.
Developed 43+ help centre articles, onboarding guides, and product tutorials using WordPress, improving self-serve adoption and contributing to an 11% reduction in support-related churn.
SEO Product Marketing Agile CRM Google Analytics Hubspot