Pankaj Thakur

Took ownership of the full marketing function at Wello, building it end to end across Europe in 8 languages.

Led the full company rebrand across brand identity, messaging, positioning and rollout across all markets and languages Oversees the inbound acquisition engine: technical SEO audits, multilingual site architecture, keyword strategy and regional demand campaigns across France, UK, Germany, Benelux and Southern Europe Shifted the business from sales-led to product-led growth, working with product and sales to change how customers find, try and buy the product Researched and designed the pricing and packaging model, testing different structures across markets to improve sign-up rates and reduce early drop off Owns the full channel mix: Google Ads, outbound email via Apollo, lifecycle automation in Brevo and content, coordinating with sales on ICP definition and outbound targeting Introduced AI tools into content production, lead scoring and campaign workflows; hired and structured teams across marketing, product, customer success and tech

Ran technical SEO, site restructuring and content strategy for CuddlyNest, growing organic traffic 10X and repositioning the platform against established travel competitors Wrote positioning and pricing, built landing pages and ran product demos for Assista.io (time tracking), Headlessforms (form builder) and Easy User Test (UX validation) Launched Assista.io on the Trello marketplace, managing the listing, campaign strategy and adoption tracking Mapped out target customers for each product and built inbound and outbound acquisition funnels tailored to each audience and use case Worked with product data and user feedback to improve onboarding, sharpen messaging and help each founder make better product decisions

Co-founded a travel tech startup during Covid helping individuals and businesses plan personalised trips, building the business from zero and owning all sales and marketing across B2B and B2C.