À propos de Pablo
Many international companies enter Spain with high expectations.
A few months later, some of them reach the same conclusion: "Spain isn't profitable."
In many cases, the problem is not the market itself.
They translate their website, emails and campaigns, using AI, agencies or in-house teams, and launch a series of isolated marketing actions. Yet the way they communicate, build trust and convert customers remains largely unchanged from their original market.
As a result, acquisition costs increase, conversion suffers and teams struggle to understand why performance falls short of expectations.
My role is to help companies bridge that gap.
Since 2019, I have worked with SaaS, tech, gaming and education companies to adapt their content, SEO, lifecycle communications and market-facing messaging for Spain and Spanish-speaking audiences.
Selected projects include:
• Brevo (CRM & email marketing)
• World of Warships (gaming)
• Webolto / La Fabrique du Net (SaaS & digital resources)
• Esemtia (EdTech)
• Swan (fintech)
• Outvise (freelance platform)
My expertise combines:
• Content localization
• SEO and content strategy
• CRM and lifecycle communications
• Spanish market adaptation
• Conversion-focused copywriting
Languages:
English & French → Native Spanish
If you're already investing in Spain and want to understand where localization, messaging or customer journeys may be limiting performance, I'd be happy to discuss your project.
Espagnol
Bilingue ou natif
Anglais
Capacité professionnelle complète
Français
Capacité professionnelle complète
Italien
Capacité professionnelle limitée
Portugais
Notions
Allemand
Notions
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- EsemtiaEdTech Content Management and WritingEDUCATION & E-LEARNINGseptembre 2025 - Aujourd'hui (11 mois)Freelance EdTech content writer for Esemtia, a Spanish all-in-one SaaS platform for school management. I combine my teaching background and SaaS expertise to curate high-quality sources and create practical resources (SEO articles and eGuides) that help teachers bring innovation into their everyday practice.👩🏻🏫 Main contributions: Dual VET / FP Dual (strong SEO rankings 📈), Universal Design for Learning (UDL), STEAM methodology, Verifactu and other topics related to digital transformation in education.
- WargamingSpanish Game LocalizationJEUX VIDÉO & ANIMATIONjuin 2019 - Aujourd'hui (7 ans et 2 mois)🎮 Localization of the video games World of Warships and WoWS: Legends for Spanish players.The content includes game updates, satisfaction surveys, premium store and Armory ecommerce listings, email marketing campaigns (winback, promotions), ads for Google Ads and Facebook Ads, player support texts, etc.
- SwanFintech Content Writerfévrier 2026 - avril 2026 (2 mois)Creation of SEO article to boost brand visibility in Spanish market. Research about Spanish context and search intents.
Recommandations
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Formations
- Licenciado en PeriodismoUniversidad Carlos III de Madrid2011
- Certificado de profesionalidad de diseño webPrincipado de Asturias2013HTML, CSS y Javascript.
Certifications
- Gestión de proyectos y traducción con MemoQLoctimize2016
- Estrategias de contenidosWargaming (formación interna)2018