Noyonika Sircar

Campaign Coordination: Manage end-to-end influencer activations including casting, briefing, contract negotiation, and execution to ensure brand alignment and timely delivery. Strategic Recommendations: Contribute to influencer strategy by identifying relevant profiles and formats in line with client objectives and current social trends. Budget & Talent Management: Handle influencer negotiations and manage campaign budgets while maintaining strong relationships with agents and talent. Client & Talent Liaison: Serve as the key point of contact between clients, influencers, and internal teams to ensure smooth communication and campaign flow.

Influencer Campaign Asset Management: Oversaw the orchestration and timely delivery of influencer content across key markets, ensuring creative excellence, alignment with luxury brand guidelines, and optimal integration within broader digital, boutique, and paid media activations. Integrated Cross-Team Collaboration: Worked in synergy with PR, Creative Direction, and Retail teams to support strategic influencer initiatives, including seeding programs and curated content experiences, ensuring consistent storytelling and high engagement across all beauty touchpoints. Accomplishments: +230K reach for IG (Style Not Com), +2.8M Growth, 20% growth Beauty Papers, launched StyleNotCom X Selfridges Collab(Retail Activation) and StyleNotCom x System Magazine

Social Media Campaign Execution: Supported the end-to-end planning and deployment of luxury beauty campaigns across Instagram, TikTok, and Facebook, ensuring visual excellence and consistency with global brand codes. Cross-Functional Project Management: Collaborated with creative direction, media, PR, and e-retail teams to orchestrate 360° brand activations across organic and paid channels, ensuring seamless storytelling across all touchpoints. Talent Activation Support: Supported influencer strategy by coordinating seeding, talent briefing, and content validation to align with global launches and key brand moments. Editorial Calendar & Content Strategy: Led editorial planning and localized content rollout across EMEA markets, adapting messaging to regional needs while maintaining coherence with brand identity and makeup-specific narratives. Performance Analysis & Reporting: Monitored social KPIs (engagement, reach, sentiment) to extract actionable insights, optimize campaign performance. Creative & Trend Monitoring: Identified platform trends, creator formats, and category benchmarks to proactively recommend innovative content strategies and audience-relevant storytelling opportunities. Accomplishments: Drove +30% brand reach and engagement through regional storytelling strategies, Contributed to the launch of 4 premium product campaigns across 6 brands, Delivered 100+ tailored product descriptions, enhancing digital discoverability and customer conversion.