Nathalie Garino

I took over the responsibility of the Marketing & Communication at RENAULT from July 2019. My goal is to improve the Communication Strategy of the brand for the Dubai and Northern Emirates markets hence lift its brand equity and OaO while increasing its market share. One of the goal is to create a strong brand awareness and affinity in the local market by rebuilding the brand's social platform, coaching sales team to communicate across all social media platforms via self made videos, reinforcing the brand's offering through consistent PR activities. I played a major role with my team during the 2020 COVID19 Pandemic, where we had to adapt our Marketing/Communication/Messages and services to ensure we remained Top Of Mind and accessible to customers in a very erratic and dideo Product Presentations + Home Test Drives + Car Configurator.

Responsible to develop, establish and manage Product, Pricing, Promotion, Balance Score Card strategies to meet the brands' and business' objectives to grow market share, revenues, profitability, brand equity/awareness and OaO. Managed INFINITI & RENAULT's ordering and pricing processes. Manage both brands' Balance Score Cards enabling managers to measure and improve performance. Key Contributions:

● Grew INFINITI's Market Share from 4.1% in 2013 to 6.2% in 2019.

● Achieved 24% Online traffic conversion to showroom traffic + grew online traffic to sales from 2.7% to 5.2%.

● Maintained INFINITI UAE as #1 ranking amongst all INFINITI dealers in GCC since 2012 to 2020 YTD.

● Grew Social and PR SOV (Share Of Voice) to #1 in the UAE from 2018 to 2020 amongst all other Luxury Brands.

● Built strong relationships with OEMs.