Natalia Z.

I help consumer goods, lifestyle and wellness brands grow through strategic brand positioning, marketing innovation, and go-to-market strategy.

With 13+ years of experience across Europe and Sub-Saharan Africa, I’ve led international brand transformations, managed portfolios up to €180M, and delivered double-digit growth for both heritage and challenger brands.

What I bring is a mix of strategic clarity and creative drive—combining deep consumer insight with sharp execution. My clients value my ability to align teams, simplify complexity, and translate vision into results.

💡 Typical deliverables:

- Brand audits & repositioning strategies

- Innovation pipelines & go-to-market plans

- Integrated campaign planning (digital, trade, influencer)

- Purpose or value-driven content strategies

- Portfolio & pricing optimization frameworks

- Leadership coaching during brand or business transformation

🛠️ Past projects include:

- Leading the full 360° repositioning of Listerine in Sub-Saharan Africa (+180bps market penetration)

- Creating a CSR-driven campaign that reached 50,000+ schoolgirls in partnership with Stayfree

- Managing the launch of 70+ new SKUs across luxury and wellness sectors

- Designing ecommerce and digital toolkits rolled out across 50 EMEA countries

- Overhauling the operational strategy of a real estate business during a crisis to stabilize profitability

Whether you're a startup refining your identity or a global brand seeking fresh relevance, I help you grow with intention, insight, and integrity.