Nadine P

• Rebuilt B2B and B2G content and communication strategy, leading to generation of new leads and partnerships

• Refreshed branding strategy, and led redesign of key assets such as website, sales enablement content, and social media

• Demonstrated ability to communicate and translate technical topics, developing key assets such as deep learning research

papers, tenders, and industry presentations for a variety of audiences

• Developed data visualizations to report and benchmark digital marketing KPIs and provide competitive analysis

• Led several partnership projects for new business and product improvement opportunities

• Identified and secured speaking engagements at relevant events, raising the company’s visibility, and thought leadership

• Analysis and recommendation of customer-centric features for mobile B2C apps

• Rebuilt B2B and B2G content and communication strategy, leading to generation of new leads and partnerships

• Refreshed branding strategy, and led redesign of key assets such as website, sales enablement content, and social media

• Demonstrated ability to communicate and translate technical topics, developing key assets such as deep learning research

papers, tenders, and industry presentations for a variety of audiences

• Developed data visualizations to report and benchmark digital marketing KPIs and provide competitive analysis

• Led several partnership projects for new business and product improvement opportunities

• Identified and secured speaking engagements at relevant events, raising the company’s visibility, and thought leadership

• Analysis and recommendation of customer-centric features for mobile B2C apps

Started as a senior marketing associate before becoming head of client development.

As Head of Client Development:

Founded and managed an internal client development unit focused on improving client success through training and consultation on sales and digital marketing strategy

• Shown ability to work on multiple projects with different teams while maintaining high quality output by taking the lead on projects involving marketing, client management, data, and product to improve client experience

• Consistently maintained high levels of client retention and lead generation through development and execution of a test-and-learn digital marketing strategy, creative content development, efficient CRM system, and focused project management

• Increased revenue through successful monetization and promotion of additional services (custom analysis, in-depth

consultation, and training)

• Led successful onboarding of enterprise clients measured through CSAT, NPS, and client engagement on the platform

• Delivered high-quality presentations and training sessions measured through NPS & CSAT scores

• Proven ability to manage a high value portfolio and relationships across all stakeholders and C-level clients

• Invited as a thought leader to speak about B2B and B2C marketing and client success in key industry events

As a senior marketing associate:

Planning and management of profitable medium to large scale B2B and B2C events, through compelling program

development, effective targeted marketing campaigns, and effective pricing and partnership strategies

• Strategy, copywriting, and execution of social media and email marketing campaigns for two B2B2C companies (750k – 1m

audiences) using A/B testing and optimization tactics to consistently go beyond engagement and ROI targets