Description

I help B2B SaaS orgs simplify complex products and build go-to-market strategies for real adoption. I reduce sales cycles, launch features and create sales enablement assets for marketing teams .

Langues

Anglais
Bilingue ou natif
Français
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

Crossbeam
Product Marketing Manager
mars 2025 - septembre 2025 (6 mois)
Paris, France
● Reduced sales cycles by 30% by developing comprehensive demo scripts and sales enablement assets for 50+ global sales reps across NA/EMEA regions
● Collaborated with product, sales, and design teams to execute GTM strategies for quarterly feature releases, improving trial-to-paid conversion and reducing time-to-value
● Launched 5 major product features to market, achieving a 27% higher adoption rate through targeted GTM campaigns, user education, and strategic partnership announcements
● Increased platform MAUs by implementing a multi-channel engagement strategy, including in-app messaging, lifecycle email campaigns, and interactive product tours highlighting underutilized features
● Created 20+ landing pages, product one-pagers, and release notes while managing in-app messaging content strategy for product announcements reaching 13K+ users
Sales enablement Content marketing Go-to-Market Strategy Social media
UNICEF
Marketing and Brand Specialist, Private Fundraising & Partnerships
juillet 2023 - décembre 2023 (5 mois)
Geneva, Suisse
● Led cross-functional teams to develop and deploy "Shape the Future" brand campaign across 8 digital channels, driving a 14% revenue increase and reducing partner churn by 5%
● Achieved 3.9% engagement rate (2x industry benchmark) through integrated inbound/outbound strategies targeting Fortune 500 partners and major foundations
● Built donor segmentation model analyzing giving patterns and engagement data from 10K+ supporters, enabling personalized outreach that increased average donation size
● Refined B2B engagement tactics through persona development and journey mapping, resulting in 7% boost in customer retention for corporate fundraising partnerships
● Implemented data-driven marketing framework using analytics tools to track 25+ KPIs, optimize campaign performance, and present insights to C-suite stakeholders
growth analytics Communication strategy Content marketing
Dillali Technology
Product Marketing Manager
janvier 2022 - décembre 2022 (11 mois)
• ● Achieved 84% customer adoption for expense management product through GTM strategy and Hubspot campaigns
• ● Influenced product roadmap through competitive research, identifying market opportunities and gaps
• ● Increased app engagement by 16% via gamification and push notifications based on user behavior analysis
• ● Developed sales enablement materials and trained teams on multiple product features, improving close rates
• ● Translated technical features into compelling narratives across newsletters, videos, and webinars, driving understanding