Description

ABOUT ME:

French-Chinese strategist with 5+ years experience in consumer insight, brand image and marketing intelligence. Fluent in CN/EN/FR and social listening.

EXPERIENCE:

Worked for brands (Chanel, Louis Vuitton in-house) and agencies (creative/research/trends) on strategic planning and innovation/insight projects, helping better understand the audience and broadening their way into future market.

EXPERTISE:

Specialize in fashion & lifestyle, passionate about new concept & cultural trends that can shape our future

Domaines d’expertise

Langues

Chinois
Bilingue ou natif
Français
Bilingue ou natif

Préférences en matière de lieu de travail

En télétravail uniquement

Travaille majoritairement à distance

L'Oréal Corporate - PPD
Sur Malt
SBS report - Kérastase Gloss Absolu
MODE & COSMÉTIQUES
septembre 2025 - septembre 2025
Performance review of Gloss Absolu launch, multi-country scope with social listening & commercial results, tackling product review, consumer trends, audience tribe
Opella Healthcare Group (CHC)
Sur Malt
Trend consultant
BIOTECHNOLOGIES
octobre 2024 - novembre 2024 (1 mois)
Trend analysis on CN social media, mainly about consumer rituals evolution and cultural observation on office routines of chinese GenZ
Trend Analysis Social listening Consumer Insight Wechat Chinois
CHANEL
Global Communication Strategy Project Manager
LUXE
janvier 2023 - janvier 2024 (1 an)
Paris, France
• Lead 360°communication projects and orchestrate content strategy across key platforms (social, influence, e-commerce…), set vision on long-term initiatives to foster desirability that matches with brand image
• Interact with internal stakeholders and collaborate with external agencies, define tailored strategic roadmap to reach targeting audiences
• Using data-driven insight tools to measure content performances and identify trends to optimize future strategies