Mohamed Ibn Slimane

Managed a €10M annual marketing budget and full-funnel growth operations. Scaled a 30-person growth team across acquisition, retention, product marketing, content, and analytics. Designed and executed go-to-market and paid acquisition strategy yielding 900+ qualified users/month. Led international expansion including GCC entry, adapting positioning to regulatory requirements and market cultural expectations. Introduced AI-driven workflows, improving operational efficiency and campaign velocity.

Reduced CPI from €17 → €3 while increasing install → KYC → activation rates across paid acquisition funnels. Implemented GA4 + Adjust tracking stack, creative testing frameworks, and performance governance. Improved onboarding and lifecycle conversion with CRM automation and cohort analysis. Built scalable marketing frameworks for digital finance products in competitive markets.

Built Sobella Paris from scratch as a B2C beauty brand, leading acquisition, brand positioning, and revenue growth. Managed paid campaigns (Meta Ads), local lead generation, and conversion funnels to drive appointments and in-store traffic. Grew the community to 25K+ followers while implementing CRM follow-up systems, retargeting strategies, and performance tracking. Balanced brand storytelling with measurable business outcomes, focusing on customer acquisition cost, lifetime value, and operational profitability.