À propos de Mishar
Hi, I'm Mishar, and I'm tired of brands doing "good enough" marketing.
Brands without strategy are like houses without foundations. They crack fast and cost you a fortune in the process.
The companies that know who they are, who they're for, and why they matter are the ones who actually move faster. Smarter marketing. Better hires. Informed decisions.
That's what I help them build: clarity and positioning with enough depth to guide smart, competitive marketing.
AI can generate a hundred marketing ideas. Templates can give you a starting point. But neither can tell you what's right for your business, your audience, or that particular moment. That takes taste and judgment—things I've cultivated over 15 years working across tech, hospitality, spirits, B2B, and B2C.
I partner with founders and leadership teams who want to build something long-lasting and with substance, because strategy only works when there's commitment behind it.
If you want to build with clarity and intention, let's chat. I think we'll get along like a house on fire.
Anglais
Bilingue ou natif
Français
Capacité professionnelle complète
Accepte de travailler sur site
Paris (jusqu’à 50 km)
Expériences
- Tala Brand AdvisoryFounderCONSEIL & AUDITjanvier 2026 - Aujourd'hui (5 mois)Paris, FranceI partner with businesses to:- Conduct in-depth market and consumer research, so brands have a deep understanding of their customers- Develop and build strong brand foundations and strategy (ex. brand messaging, positioning, differentiation), so everyone is working towards the same goals- Develop GTM and marketing strategy based on brand foundations and strategy- Construct hiring plans based on brand and marketing strategies so companies know which hires to prioritise and which to outsource
- ShotgunGlobal Senior Communications StrategistDIVERTISSEMENTS & LOISIRSseptembre 2024 - avril 2025 (7 mois)Paris, France• Led global B2B communications and content strategy for a live-events tech platform, developing narrative positioning aligned to industry and cultural trends.• Designed and analysed audience research surveys, synthesising findings to inform brand repositioning and strategic messaging.• Built editorial storytelling aligned with lifestyle, music, and culture audiences across PR, social, owned channels, and influencer programs.
- StuartHead of Brand & ContentLOGISTIQUE & SUPPLY CHAINseptembre 2022 - septembre 2024 (2 ans)Paris, France• Directed a multi-disciplinary team encompassing PR, communications, partnerships, SEO, website development, content, brand, and social media• Developed and executed a cohesive cross-country content strategy, overseeing diverse content formats, including long-form guides, infographics, case studies, videos, and blog articles• Spearheaded major announcements, including Stuart's acquisition by private equity holding company Mutares, and led crisis communications efforts during challenging periods, such as strikes• Orchestrated collaborative efforts across both local and external teams to deliver impactful in-house and co-marketing initiatives• Established and enforced content guidelines, co-marketing partnership guidelines, streamlining processes, and implementing copy and style standards• Successfully managed external PR agencies, aligning their efforts with company goals- Created the first long-form guide for the UK retail vertical, bringing in 168 MQLs in the first 2 months with a conversion rate of 12.55%- Planned and executed the first-ever cross-market campaign that leveraged our second long-form guide for food audiences, localising in 6 languages and bringing in 278 MQLs with an average conversion rate of 14.79%- Filmed Stuart's first-ever thought-leadership video on sustainability in last mile logistics- Alongside the PR agency, secured a high-profile feature in Forbes magazine, showcasing the CEO's insights on Stuart's future after its acquisition by new shareholder Mutares
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Formations
- Creating a PR Strategy Mastering the Art of CopywritingCreating a PR Strategy Mastering the Art of Copywriting
- Associate's degreeArt Institute of Vancouver2010Associate's degree