À propos de Michelle
I'm a trilingual consultant (English, Mandarin, French) based in Paris, specialising in brand strategy, creative production, and market development between Europe and Asia.
Over the past 10+ years I've led productions for Apple, Nike, and Huawei, designed professional training programs at Condé Nast Shanghai, and founded Coucou Goods — a cross-border e-commerce brand generating consistent monthly revenue by bringing curated European products to the Taiwanese market.
What makes me different: I'm not just a strategist and not just an executor. I'm both. I understand both sides of the world — European and Asian — in terms of culture, consumer behaviour, and creative standards. I deliver concrete results, not just recommendations.
I take on missions in brand strategy, creative direction, international project management, training & facilitation, and e-commerce.
Anglais
Bilingue ou natif
Chinois
Bilingue ou natif
Français
Capacité professionnelle complète
Accepte de travailler sur site
Paris (jusqu’à 30 km)
Expériences
- Coucou GoodsIndependent Brand & Creative Consultantseptembre 2024 - Aujourd'hui (1 an et 9 mois)Paris, France– Founded and operate a cross-border lifestyle brand distributing curated European products to the Taiwanese market — end-to-end strategy, content, buying, and operations– Onboarded 5 European brands; secured 1 exclusive Taiwan distribution agreement; pipeline of 3–5 additionalpartnerships– Launched an A to Z Shopify e-commerce platform generating €30,000 average monthly revenue and still growing steadily– Designed and executed KOL/influencer campaigns, ManyChat conversion flows, and culturally adapted contentstrategies for Taiwanese audiences– Full buying responsibility: product selection, supplier negotiation, pricing strategy, logistics, and inventory management
- Condé Nast Center of Fashion & DesignEducation Program Designer & Speakerjanvier 2015 - janvier 2017 (2 ans)Shanghai, China– Designed and delivered end-to-end professional training programs in English and Mandarin for postgraduate photographers, stylists, and portfolio preparation courses– Built seasonal learning modules combining technical skill-building with brand storytelling — adopted acrossmultiple cohorts– Facilitated live workshops, mentored creative talent, and collaborated with partner brands on sponsored educational projects
- Central Studios ShanghaiProduction Project Manager & Art Directorjanvier 2012 - janvier 2019 (7 ans)Shanghai, China– Led high-volume photo and video productions for Apple, Nike, Huawei, and international luxury fashion brands– Managed casting, moodboards, location scouting, schedules, and post-production — simultaneously and at scale– Key cultural liaison between international clients and local Chinese teams — bridging creative vision andoperational execution
Recommandations
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Formations
- MA Fashion MarketingUniversity of the Arts London (London College of Fashion)2008MA Fashion Marketing
- BSc EconomicsUniversity of Essex2006BSc Economics