À propos de Michael
Senior Marketing Consultant | Vision & Execution Across Growth, Brand, AI & Digital Strategy
- Growth & Revenue Strategy
- Digital Discovery & SXO
- Brand-Performance Integration
- AI & Data-Driven Marketing
- Fractional CMO Engagements
- Strategic Audits & 90-Day Sprints
Anglais
Bilingue ou natif
Français
Capacité professionnelle limitée
Expériences
- AllSetCMO / Fractional CROHIGH TECHmai 2025 - Aujourd'hui (1 an et 1 mois)Paris, FranceAs growth lead at AllSet, a UK-based start-up, I’m building the growth engine behind one of the most quietly transformative tools in service automation. We’re not another AI agent. We’re a chat-native assistant that helps everyday service providers run better businesses and deliver smoother experiences, without the chaos of disconnected tools.
- FundingHead of MarketingBANQUE & ASSURANCESjanvier 2024 - avril 2025 (1 an et 3 mois)Gold Coast, AustralieA disruptive fintech scale-up reimagining how businesses and consumers buy property. Backed by $400M from Deutsche Bank, Funding surpassed $1B in deals in 2024—driven by the marketing, data, automation and omnichannel strategy I built.
- Strategy & GTM: Led full-funnel marketing strategy to grow brand and market share. Built a structured GTM framework with audience segmentation, ICPs and positioning to align marketing, sales and product. Launched new brand identity and inbound motion to support revenue growth.
- Digital experience & SXO: Led brand transformation with new website and thought leadership ecosystem. Developed a SXO strategy integrating behavioural analytics, AI-powered personalisation and conversion path optimisation to drive engagement and retention.
- Growth engine: Built a full-funnel growth flywheel across paid, organic, lifecycle and sales enablement. Managed all acquisition channels (Google, LinkedIn, Meta, email, programmatic), using real-time optimisation and AI targeting to generate high-quality leads. Delivered: • 54% uplift in MELs • 84% MEL:MQL conversion • 3x MQL:SQL conversion • 470% revenue increase in 6 months
- Brand & market leadership: Launched 100+ sales enablement assets and broker engagement campaigns. Led strategic partnerships with Aggregator networks. Managed all major events, CPD webinars and branded experiences to lift visibility and position Funding as a category leader.
- AI, data & martech: Built real-time dashboards with attribution and first-party data to guide decisions. Rolled out predictive segmentation, AI-powered scoring and CRM automation. Optimised HubSpot, GA4 and LinkedIn to align marketing impact with funded volume.
- Leadership: Scaled a high-performance team and inbound sales operation. Embedded test-and-learn culture, fast feedback loops and revenue accountability across marketing, product and sales.
- Velocity GlobalHead of Digital Experience | Demand GenerationRESSOURCES HUMAINESjanvier 2022 - décembre 2023 (1 an et 11 mois)California, USAA Series B HR-tech double unicorn, enabling global workforce expansion. As a marketing leadership team member, I led global digital marketing strategy—integrating demand gen, brand, and data to accelerate pipeline and drive market growth.
- Strategy & GTM: Led global strategy across organic, content and digital. Built scalable GTM frameworks with clear ICPs, journey mapping and messaging aligned to revenue and category goals. Partnered with sales and product to drive execution of a digital transformation roadmap.
- Digital experience & brand: Oversaw a complete website rebuild, UX/UI optimisation, mobile, localisation and product marketing. Delivered AI-driven content journeys, predictive recommendations and SEO-led thought leadership programs to enhance engagement and perception.
- Growth engine: Co-built a demand generation flywheel combining paid, organic, email, social, ABM and events. Achieved 40% YoY organic growth and helped ARR pass $200M. Doubled MQL-to-SQL and MQL-to-Opp conversion in 2023 through CRO and UX testing. Organic became the #1 source of leads.
- Data, AI & martech: Launched predictive lead scoring, AI-powered targeting and real-time dashboards. Enhanced lifecycle marketing via intelligent segmentation and automation. Embedded behavioural signals to improve conversion and efficiency.
- Brand & market leadership: Co-led a rebrand including positioning, architecture and competitive differentiation. Introduced a brand intelligence model powered by sentiment and share-of-voice tracking.
- Leadership: Led a high-performing global team. Unified marketing, sales and product around revenue KPIs and full-funnel accountability. Regularly presented to the CEO on global digital and inbound marketing.
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Formations
- CertificateSotheby's Institute of Art2021History of Art