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Michael DarraghMD

Michael Darragh

Growth+Brand Marketer | Data, AI, DX, SXO, GTM

500 €/jour
Paris, FR
15 ans et +

Délai de réponse moyen : 1h

À propos de Michael

Senior Marketing Consultant | Vision & Execution Across Growth, Brand, AI & Digital Strategy

I partner with ambitious businesses to unlock growth, align teams, and modernize marketing. Whether it's building a performance engine from scratch, unifying brand and acquisition strategy, or leading a strategic audit to set a new direction, I bring clarity, momentum, and measurable impact.

What sets me apart is my vision for what’s next — and the ability to translate that into practical, high-leverage action. I believe we’re entering a new era of marketing: one where AI augments strategic thinking, where brand and performance are no longer siloed, and where speed and focus matter more than complexity.


I've led marketing strategy and execution for global brands, scale-ups, and VC-backed startups — including roles as Head of Marketing, Head of Digital Experience, and agency-side leadership across major networks (Ogilvy, McCann). I’ve launched products in new markets, grown acquisition pipelines by 250%, unified fragmented teams under a single GTM strategy, and repositioned mature brands for their next phase of growth.

Today, I specialize in fractional leadership and project-based consulting — ideal for companies that want CMO-level thinking without hiring full-time. I work directly with founders, CMOs, and cross-functional leaders to define strategy, elevate marketing performance, and implement the systems and storytelling that drive sustainable growth.

My current focus areas include:
  • Growth & Revenue Strategy
  • Digital Discovery & SXO
  • Brand-Performance Integration
  • AI & Data-Driven Marketing
  • Fractional CMO Engagements
  • Strategic Audits & 90-Day Sprints
  • Anglais

    Bilingue ou natif

  • Français

    Capacité professionnelle limitée

Accepte de travailler sur site
Paris (jusqu’à 30 km), Lyon (jusqu’à 10 km), Nice (jusqu’à 20 km)

Expériences

  • AllSet
    CMO / Fractional CRO
    HIGH TECH
    mai 2025 - Aujourd'hui (1 an et 1 mois)
    Paris, France
    As growth lead at AllSet, a UK-based start-up, I’m building the growth engine behind one of the most quietly transformative tools in service automation. We’re not another AI agent. We’re a chat-native assistant that helps everyday service providers run better businesses and deliver smoother experiences, without the chaos of disconnected tools.
    artificial intelligence Growth hacking Inbound marketing Sales funnel Lead generation
  • Funding
    Head of Marketing
    BANQUE & ASSURANCES
    janvier 2024 - avril 2025 (1 an et 3 mois)
    Gold Coast, Australie
    A disruptive fintech scale-up reimagining how businesses and consumers buy property. Backed by $400M from Deutsche Bank, Funding surpassed $1B in deals in 2024—driven by the marketing, data, automation and omnichannel strategy I built.
    • Strategy & GTM: Led full-funnel marketing strategy to grow brand and market share. Built a structured GTM framework with audience segmentation, ICPs and positioning to align marketing, sales and product. Launched new brand identity and inbound motion to support revenue growth.
    • Digital experience & SXO: Led brand transformation with new website and thought leadership ecosystem. Developed a SXO strategy integrating behavioural analytics, AI-powered personalisation and conversion path optimisation to drive engagement and retention.
    • Growth engine: Built a full-funnel growth flywheel across paid, organic, lifecycle and sales enablement. Managed all acquisition channels (Google, LinkedIn, Meta, email, programmatic), using real-time optimisation and AI targeting to generate high-quality leads. Delivered: • 54% uplift in MELs • 84% MEL:MQL conversion • 3x MQL:SQL conversion • 470% revenue increase in 6 months
    • Brand & market leadership: Launched 100+ sales enablement assets and broker engagement campaigns. Led strategic partnerships with Aggregator networks. Managed all major events, CPD webinars and branded experiences to lift visibility and position Funding as a category leader.
    • AI, data & martech: Built real-time dashboards with attribution and first-party data to guide decisions. Rolled out predictive segmentation, AI-powered scoring and CRM automation. Optimised HubSpot, GA4 and LinkedIn to align marketing impact with funded volume.
    • Leadership: Scaled a high-performance team and inbound sales operation. Embedded test-and-learn culture, fast feedback loops and revenue accountability across marketing, product and sales.
    Inbound marketing brand marketing Lead generation Content marketing Sales funnel
  • Velocity Global
    Head of Digital Experience | Demand Generation
    RESSOURCES HUMAINES
    janvier 2022 - décembre 2023 (1 an et 11 mois)
    California, USA
    A Series B HR-tech double unicorn, enabling global workforce expansion. As a marketing leadership team member, I led global digital marketing strategy—integrating demand gen, brand, and data to accelerate pipeline and drive market growth.
    • Strategy & GTM: Led global strategy across organic, content and digital. Built scalable GTM frameworks with clear ICPs, journey mapping and messaging aligned to revenue and category goals. Partnered with sales and product to drive execution of a digital transformation roadmap.
    • Digital experience & brand: Oversaw a complete website rebuild, UX/UI optimisation, mobile, localisation and product marketing. Delivered AI-driven content journeys, predictive recommendations and SEO-led thought leadership programs to enhance engagement and perception.

    • Growth engine: Co-built a demand generation flywheel combining paid, organic, email, social, ABM and events. Achieved 40% YoY organic growth and helped ARR pass $200M. Doubled MQL-to-SQL and MQL-to-Opp conversion in 2023 through CRO and UX testing. Organic became the #1 source of leads.
    • Data, AI & martech: Launched predictive lead scoring, AI-powered targeting and real-time dashboards. Enhanced lifecycle marketing via intelligent segmentation and automation. Embedded behavioural signals to improve conversion and efficiency.
    • Brand & market leadership: Co-led a rebrand including positioning, architecture and competitive differentiation. Introduced a brand intelligence model powered by sentiment and share-of-voice tracking.
    • Leadership: Led a high-performing global team. Unified marketing, sales and product around revenue KPIs and full-funnel accountability. Regularly presented to the CEO on global digital and inbound marketing.
    SEO Brand content Showcase website Inbound marketing Digital Transformation

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Formations

  • Certificate
    Sotheby's Institute of Art
    2021
    History of Art

Compétences

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