Description

I specialize in brand strategy and premium positioning, leading growth-focused go-to-market initiatives and integrated marketing ecosystems across Europe and emerging markets.

My work combines experiential brand building, digital performance, and customer journey design, enabling businesses to scale with clarity and consistency.

Having operated in multi-market and cross-cultural environments, I bring strong stakeholder leadership and adaptability to complex, fast-moving organisations.

I am particularly effective in ambiguous, high-growth contexts — building structures, teams, and momentum where none previously existed.

Fluent in English, German, and French, with basic knowledge of Italian and Russian.

I am currently exploring senior leadership opportunities across luxury, lifestyle, wellness, and growth-driven businesses.

Domaines d’expertise

Langues

Allemand
Bilingue ou natif
Anglais
Bilingue ou natif
Français
Bilingue ou natif
Italien
Capacité professionnelle limitée
Russe
Notions

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

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Marketing Director DACH
MODE & COSMÉTIQUES
juin 2019 - Aujourd'hui (7 ans et 2 mois)
Paris, France
Lead brand, marketing, and commercial strategies across DACH markets with
full P&L ownership.
Manage €1M+ annual marketing budget with ROI-driven growth.
Lead cross-border initiatives across Europe and the Middle East, working
closely with HQ and international stakeholders.
Lead launches, retail activations, influencer strategy, and premium events.
Act as key liaison between HQ, local partners, agencies, and executive
stakeholders.
Scaled revenues from 0 to €2M+ within first year.
Evénementiel Branding Marketing Excellence commerciale Communication
MI* SARL
Directrice Creative et Co-Founder/Strategic Advisor
CULTURE
septembre 2014 - juillet 2021 (6 ans et 10 mois)
Paris, France
(Operational leadership until June 2019; advisory role thereafter)
Co-founded and scaled an international gallery concept combining
contemporary art, culture and brand experiences.
Defined brand positioning, commercial model, and go-to-market strategy.
Led 20+ global collaborations generating international media exposure and
commercial partnerships.
Managed multi-disciplinary teams, partners, and external agencies.
Delivered high-profile experiential events and international showcases.
Stratégie commerciale Branding Conception de plans marketing & communication Marketing digital Evénementiel
Freelance, self-employed
Independent Consultant - Brand & Growth Strategy
MODE & COSMÉTIQUES
février 2010 - août 2014 (4 ans et 6 mois)
Paris, France
Advised 10+ premium brands on positioning, resulting in successful market
entries and revenue growth.
Supported international market expansions, campaign development, and
organizational structuring.
Worked directly with founders and executive leadership on strategic initiatives.
Branding Conception de plans marketing & communication Marketing digital Communication Evénementiel