Mengchen Sun

Accompagner la marque Ines de la Fressange Paris dans le développement de l’activité E-commerce en Chine et la relation avec le Trade Partner (TP), et avec l’agence de communication ainsi qu’à la coordination de ces deux entités.

Communication Social Media : (60%)

- Planification et création de contenus

- Suivi des résultats et des reportings

- Accompagnement des opérations avec des influenceuses Chinoises (type KOLs)

- Veille sur les réseaux sociaux Chinois et Partage des bonnes pratiques

- Remontée sur l’accueil de la marque Ines de la Fressange Paris par les consommatrices Chinoises.

Opération E-Commerce : (40%)

- Gestion avec le TP du catalogue et des fiches produits, en coordination avec les équipes IDLF en charge du e-commerce et des stocks.

- Pilotage des opérations promotionnelles ou marketing online en Chine

- Traitement des commandes reçues

- Après-vente et relation clients en coordination avec le TP (SAV)

China Market Social Media Strategy and Management, Communication Support

Social Media Management 70%:

- 2023 China Social Media Strategy: Positioning, Brand Tone, Core Value

- China Social Media Platforms Management: RED, WeChat Official Account, with Monthly Calendar and Execution Plans; Content Creation; Day-to-day Operations; Monthly Report and Analysis.

Communication Assistance (30%):

- B2B Communicaiton support

- Event Support: COSMOPROF ASIA 2023 (HK)

Social Media Influencer – Beauty and Fashion, Lifestyle

• 550+ Posts, with 49,000 Followers and 272,000 Likes, skilled in digital marketing, social media strategy and community management.

• 100+ Business Cooperations with famous luxury brands in past years: SK-II, Shiseido, Olay, Lancôme, Giorgio Armani, Kiehl's, Helena Rubinstein, Yves Saint Laurent, Daniel Wellington, L'Oréal, Jo Malone, Atelier Cologne, Roger Gallet, BULY1803, TOM FORD, etc. Familiar with social media promotion strategies and community management skills.

• From February 2023, I reorganized my targeting aspects, combined with the post-epidemic era, focusing in-depth on local life in Paris and China-France cultural communication as a bridge, meanwhile in education, individual growth, and female independence aspects. Until now, I have cooperated with several brands and events in France and China: Nespresso, INSIS, LIBERARE, NIHPLOD, LAN, Tencent TV Program, Marksim Paris Concert, Paris WULOlife Library, etc. Meanwhile I am managing my community groups (with around 200 members on RED and WeChat now) and developing the live streaming area to further consolidate the community management and involve more business opportunities.