May Hitti

1. Campaign Monitoring & Optimization

Check campaign performance (CPM, CPC, CTR, ROI, etc.)

Adjust placements, budgets, or targeting based on results

Coordinate with digital experts (Meta, Google, DSPs) or internal traders

2. Media Plan Updates

Refine ongoing media plans based on client feedback or new data

Reallocate budgets across channels if needed (e.g., shifting spend from display to social)

3. Reporting

Prepare or update daily/weekly reports and dashboards

Track KPIs and flag any underperformance

4. Internal Coordination

Work with performance teams, digital buyers, or analytics teams

Attend internal check-ins to align on campaign delivery

5. Research & Strategy

Research market trends, media opportunities, or new tools

Stay updated on competitor activity and media innovations

6. Briefs & Approvals

Collaborate on creative/media briefs with the account team

Get client or internal approval for changes in the plan

Client & Team Management: Managed market priorities and ensured the execution of local strategies in line with global guidelines. Led client and team onboarding, maintaining proactive communication to anticipate and address needs. Served as the main point of contact for clients, ensuring satisfaction and providing regular updates. Project & Process Coordination: Organized client calls, WL, and reporting sessions, ensuring timely preparation and updates. Managed document follow-up and meeting minutes for prompt sharing. Supported new team members (AEs, interns) with guidance and ensured quality control for delegated tasks. Financial Oversight & Reporting: Tracked financials for managed accounts, including retainers and tool-related fees, ensuring accurate reporting. Innovation & Training: Monitored industry innovations and shared relevant insights. Organized meetings with media partners to explore new offerings. Coordinated internal and external tool training for teams and interns.

Client Briefing and Strategy: Assess client briefs, refine strategies with experts, co-develop annual and campaign strategies, ensure campaign accuracy, validate and approve campaigns, oversee PO tracking, and ensure timely launches with reporting. Client Relationship Management: Build long-term partnerships, maintain regular communication, manage expectations, and follow up on team tasks with quality checks before delivery. Process and Documentation Management: Ensure clarity in processes, apply client-approved naming conventions, and store client-shared documents on Teams or the network. Budget Management and Invoicing: Ensure timely EB sign-off, confirm POs, collaborate on proposal creation, ensure timely display insertions and invoicing, address disputes, and maintain updated PO trackers and Synthesis (LST) amounts.