Description

Nice to meet you!

Now a freelance strategist for two years, I have 6 years of experience in ad agencies in France.

They include Ogilvy, Marcel, Madame Bovary, Wunderman Thompson.

Some clients I already collaborated with as a freelance:

> Amplify (global brand experience agency) - 4 pitches won (projects for Nike, Ugg, Pokemon, Airbnb) + a project for fashion brand Zimmermann.

> Babel (first independent agency in France) - 2 accounts won (dating app Badoo & Italian railway company Trenitalia - campaign "La Dolce Vita à Grande Vitesse") + other pitches for Ornikar (car insurance) and ANSM (safe use of medical products).

> Brainsonic (independent agency) - 1 account won (clothing retailer Pimkie) + other pitches for BforBank (online bank) and Biogaran (pharmaceutical).

> Herezie (most awarded independent agency in France) - pitch for DS (cars).

> Kuru (independent agency) - brand campaign for Europ Assistance (travel insurance - film "On peut s'en passer, sauf quand on en a besoin").

> The Brand Nation (independent agency) - desk researches for new business.

> NF Études (French team focused on the thinking and implementation of behavioral sciences projects) - forthcoming nudge projects in various locations in France.

During my years in agencies, I had the chance to work with brilliant people.

These collaborations led to some awards, such as:

> 1 SILVER at the Grand Prix Stratégies 2021 for the activation “Misplaced” (ALDI).

> 1 SILVER at the Effie 2018 for the campaign “Mal de dos ? Le bon traitement, c’est le mouvement” (Assurance maladie / French health insurance).

> 1 GOLD and 2 SILVER at the Grand Prix Stratégies 2017 for the campaign “L’Annonce” (Sécurité Routière / French road safety).

See you soon :)

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Espagnol
Capacité professionnelle limitée

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

Ogilvy
Strategic Planner and Behavioral Strategist
octobre 2017 - janvier 2022 (4 ans et 3 mois)
Paris, France
- Key Accounts: ALDI, Herta (n°1 purchased brand in France), Téléfoot (Médiapro).
- Punctual projects for: La Vosgienne (Mondelez), Avène, Perrier, Instagram, Interbev, change.org, Trident (Mondelez), Chanel, ASOS, Allianz, Prince (Mondelez).
- Nudge projects: SNCF (1 project aiming at stopping public urination in stations, 1 project aiming at redirecting the flow of people waiting inside the Gare Montparnasse), Keolis (interventions to reduce tramways related accidents in key French cities).
- New business wins: ALDI, Téléfoot (Médiapro), La Vosgienne (Mondelez).
- Award: 1 SILVER at the Grand Prix Stratégies 2021 for the campaign "Misplaced" (ALDI).
Branding Veille concurrentielle Nudge Stratégie de communication Briefs créatifs
Madame Bovary
Strategic Planner
octobre 2016 - septembre 2017 (11 mois)
Paris, France
- Accounts: Sécurité Routiè re, Pôle Emploi, APEC, Assurance Maladie.
- New business wins: APEC, l'Artisanat, Assurance Maladie (awareness campaign for low back pain).
- Awards: > 1 SILVER at the Effie 2018 for the campaign "Mal de dos ? Le bon traitement, c'est le mouvement" (Assurance maladie / French health insurance). > 1 GOLD and 2 SILVER at the Grand Prix Stratégies 2017 for the campaign "L'Annonce" (Sécurité Routière / French road safety).
Stratégie de positionnement Stratégie de communication Communication digitale Recommandation stratégique Benchmark
Marcel Worldwide
Strategic Planning Assistant
mars 2016 - septembre 2016 (6 mois)
Paris, France
Accounts: Orange (redesign of the brand's services website), Banque Populaire (radio campaign), Oasis (film), DS, Groupama, Intermarché, Cacharel, Vivatech, Nerf (digital campaign), Granola.
Branding Copywriting Communication digitale Publicité Brand content