À propos de Marco
I help FMCG & consumer brands transform their digital marketing operations from execution-heavy models into scalable, AI-enabled growth engines.
For the past 13+ years I've worked at the intersection of brand scale, digital performance, and emerging technology, most recently leading the global digital ecosystem for Nutella, a €10bn+ brand operating across 50+ markets.
What I actually do:
I don't just advise. I build. I've designed and deployed AI use cases in live marketing environments as generative content, visual recognition, AI-driven discovery experiences and translated them into measurable commercial results. I've also pioneered Generative Engine Optimization (GEO) strategies for brands navigating the shift from traditional search to AI-driven answer engines. This is where most FMCG brands are completely unprepared.
What working with me delivers:
→ AI and GenAI implementation that actually ships, not just PowerPoints
→ Digital ecosystems that perform consistently across markets
→ SEO and GEO strategies built for the next 3 years, not the last 10
→ Senior capability without the overhead of a full-time hire
Italien
Bilingue ou natif
Anglais
Capacité professionnelle complète
Hindi
Notions
Espagnol
Capacité professionnelle limitée
Français
Capacité professionnelle complète
Accepte de travailler sur site
Lyon (jusqu’à 50 km), Paris (jusqu’à 50 km), Grenoble (jusqu’à 50 km), Strasbourg (jusqu’à 50 km), Marseille (jusqu’à 50 km)
Expériences
- FERREROGlobal Digital Marketing, AI & Digital Transformation LeadAGENCE & SSIIseptembre 2023 - Aujourd'hui (2 ans et 9 mois)LuxembourgI help consumer brands transform their digital marketing operations from execution-heavy models into scalable, AI-enabled growth engines.Results I've driven:→ +20% YoY conversion uplift through CRM and first-party data activation→ -10% customer acquisition cost through journey optimization→ +20% category share of search through global SEO program→ +100% engagement and +50% dwell time on AI-powered digital experiences→ 200k+ downloads from AI-driven discovery toolsI work with FMCG and consumer brands as a fractional digital and AI marketing leader, remotely, across markets, on contract and project basis.
- KAIRENFounderavril 2018 - août 2023 (5 ans et 4 mois)Gcc Hotel & Club, Mira-Bhayandar, MH, IndiaFounded and scaled a direct-to-consumer, omnichannel fashion business, building end-to-end digital, commercial and operational capabilities.• • Built and scaled a D2C e-commerce business across 7 countries in Europe and the GCC within three years.• • Designed the digital growth strategy, performance marketing framework and CRM programs driving sustainable CAC/LTV economics.• • Owned P&L, forecasting, budgeting and commercial analytics while leading product, marketing and digital execution end-to-end.
- HAVASGlobal Associate Digital Directoravril 2017 - avril 2018 (1 an)Dubai - United Arab Emirates• • Led global digital strategy and delivery for multinational clients, managing senior stakeholders, multi-market teams and agency partners.• • Drove ROI-positive digital programs through CRM-driven targeting, advanced segmentation and performance optimization.
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Formations
- MASTER IN MARKETING & SALESESADE Business SchoolMASTER IN MARKETING & SALES
- MASTER OF SCIENCE IN ORGANIZATION AND ICTBocconi UniversityMASTER OF SCIENCE IN ORGANIZATION AND ICT