Marc Leberger

Lead the strategy and development of PwC's employer brand and engagement campaigns in France and in Maghreb (Morocco, Tunisia, Algeria) to maximize talent attraction, retention and brand advocacy :

- Drive employer brand development,

- End-to-end employer brand roadmap, partnering with stakeholders (HR, Communications, Marketing and Creative teams) to craft compelling value-proposition messaging, design multi-channel recruitment marketing assets and digital marketing campaigns, and deliver immersive employee engagement initiatives,

- Participation to employee well-being initiatives and corporate social responsability programs,

- Set campaign KPI's, through datas and feedbacks

Permanent contract (CDI) : Sept 2019 to Feb 2025

Freelance contract : March 2025 to June 2025

Define and coordinate communications projects related to employer branding in France.

> Promoting the People Value Proposition and job opportunities:

- Brand content

- Digital marketing

- Designing recruitment and employer branding campaigns

> Coordinating the employer offer and benefits:

- Leading and supporting recruitment and HR teams

- Monitoring attractiveness measures, conversions into recruitment, sources, etc

> Campus:

- Managing relations with partner schools and student sports partnerships

- KPI's monitoring: recruitment, enrollment, CRM, etc

Global People Value Proposition coordination (20 countries).

> Employer branding development:

- International audits of needs,

- Advice on image development and monitoring implementation and performance,

> External Communications:

- Development of communications tools in collaboration with communications agencies (apps, brochures, leaflets, etc.),

- School relationships

> Digital communications:

- People Value Proposition management on corporate websites, country websites, social media, etc.