Malika T.

data strategy , digital analytics , conversion

Peut se déplacer à Paris

  • 48.8546
  • 2.34771
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Malika.
Proposer un projet La mission ne démarrera que si vous acceptez le devis de Malika.

Localisation et déplacement

Localisation
Paris, France
Peut travailler dans vos locaux à
  • Paris et 50km autour

Préférences

Durée de mission
entre 1 et 3 mois

Vérifications

Langues

Compétences (26)

Malika en quelques mots

Data & Research Specialist with over 10 years of experience , including market research , digital analytics , digital advertising , data strategy , data visualization , conversion optimization , business intelligence , project management and product management .

Currently Independent Consultant helping clients to develop data strategy , implement analytics tools , develop strategic dashboards , transform data to actionable intelligence and develop business.

Previously served in a key role at IKEA France as Senior Digital Analyst managing data strategy and implementing it , developing Digital Analytics knowledge ...

Prior to IKEA , was Analytics Project Manager at HAVAS MEDIA , working closely with Medias teams to optimize advertising campaign and investments using datas .

Specialties : Data management, Digital Analytics, Data Strategy , Conversion Optimization, Data Visualization, Project Management , Product Management , Web development , Training .

Clients : IKEA , HETIC , EMLV , ISC , ECV Digital , Creteil University , Leroy Merlin , EDF , Canal+ , SFR , BNP Paribas , Volvo , Virgin ...

Expériences

Havas Media Group - Havas Media España

Presse & médias

ANALYTICS PROJECT MANAGER

février 2012 - juin 2015

- Digital media campaigns impact : ad & site centric data management ; display, Search, Affiliate, Emailing, Social Media... (DCM, G. Adwords, Weborama , Comscore , Netratings , GA, Adobe Analytics , AT Internet )
- Digital & multichannel dashboards development: ; KPIs definition, segmentation, goals, target, prototype , data collection , automation , improvement ( Tableau Software ,Analytics APIs , Excel , VBA , ETL)
- Data vizualisation solutions : benchmark , implementation , training , migration (Tableau Software , Qlikview , Captaindash , Data journalism ...)
- Marketing Channels Optimization to achieve expected goals with predefined budget (ROI, CPA, sales, awareness , lead generation...), follow up & recommendations
- Ad hoc analyses, diagnostics & audits
- CRO for medias campaigns : A/B tests , Multivariate
- DMPs Implementation : solutions benchmark , segmentation, activation, datas collection / Audit ...
- Tag management (GTM , DCM ...)
- Predictive Analytics : display campaigns modeling (R , Python)
- Training & certifications : Googla Analytics certification project & training for Analytics & Data teams
Clients : EDF , BNP Paribas , Leroy Merlin , SFR , Orange , Virgin , Canal+ , Volvo
  • Digital media campaigns
  • Digital & multichannel dashboards
  • Data vizualisation solutions
  • Marketing Channels Optimization
  • Ad hoc analyses
  • diagnostics & audits
  • DMPs Implementation
  • Training & certifications
  • Voir plus de compétences

IKEA FRANCE

Commerce de détail

SR. DIGITAL ANALYST

juillet 2015 - septembre 2017

- Data Analytics solutions : audit , objectives , benchmark , implementation ( heat-maps, session recording, data visualization , AB testing...)
- Tag Management for all digital properties ; website , micro-sites , apps (Tealium )
- Ad hoc analysis, diagnostics & audits
- UX optimization : personas , information structure, wireframing ( Figma , HTML ... )
- AB testing strategy and campaign management (Maxymiser)
- CRO Strategy & On-site optimization plan for all digital properties (websites & apps)
- Personalization strategy , planning & campaign management (Beampulse)
- Dashboards development : business questions, goals , audience , data collection , design , development , training , improvment (Klipfolio , Analytics APIs)
- Process organization plan describing the way to work with sales , support , medias , legal , communication & IT teams , for a better digital experience (Trello , MS Project )
- Data Evangelism & Training for marketing , sales , product & support teams : Digital Analytics and tools (G. Analytics , Adobe Analytics , Beampulse, Maxymiser)
  • Data Analytics solutions
  • Tag Management
  • UX optimization
  • A/B testing
  • CRO Strategy
  • Dashboards development

HETIC , ISC , EMLV , ECV...

Education & e-learning

DIGITAL MARKETING SPEAKER

octobre 2017 - janvier 2018

- Digital Analytics – Master’s degree Digital Marketing HETIC
- Data visualization - Tableau Software
 Master Big Data & Digital Marketing HETIC
 Master’s degree Digital Marketing & Data analytics, EMLV
- Conversion Rate Optimization – Master’s degree Digital Marketing ECV DIGITAL
- Marketing Mobile
 Bachelor Digital Project Management ECV DIGITAL
 Master’s degree E-business CRETEIL University (since 2015)
- Agile & SEO – Master’s degree Digital Marketing, E-business ISC PARIS

Freelance

Conseil & audit

DIGITAL ANALYTICS & DATA CONSULTANT

février 2018 - Aujourd'hui

Recommandations externes

Formations

Certifications

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