Description

My multi-disciplinary approach to creative direction operates at the intersection of brand communication, editorial development and visual storytelling, with a specialisation in the luxury, fashion, and beauty sectors.

With a 360° methodology, my practice engages in the conceptualisation and realisation of strategy, creation and design across diverse media – spanning print, film, digital and immersive spatial environments, with a focus on cultural resonance and impact.

Domaines d’expertise

Langues

Anglais
Bilingue ou natif
Français
Capacité professionnelle limitée
Suédois
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 50 km)

ORGANIC BASICS
Creative Director
avril 2023 - décembre 2024 (1 an et 8 mois)
Copenhagen, Denmark
Led the complete rebranding and relaunch of the Copenhagen-based sustainable underwear label. Developed a new visual universe and 360° creative direction across all touchpoints.
• ●Elevated the brand to a Gen Z–aligned identity, contributing to strong engagement in the US market (50% revenue share).
• ●Creative direction for all seasonal and capsule collection.
• ●Directed seasonal, brand and product campaigns from concept to final delivery.
• ●Built creative framework for e-commerce, social content and graphic systems.
• ●Established a visual language across campaigns, e-commerce, social and CRM.
• ●Managed internal teams and external partners across design, production and post-production.
Rebranding Communication 360° Team management Creative Direction Art Direction
BRITISH VOGUE
Commercial Partnerships Creative Director
janvier 2019 - janvier 2020 (1 an)
London, UK
Artistic and strategic lead for brand collaborations across all creative platforms.
• ●Directed bespoke campaigns spanning film, print, social, and events.
• ●Shaped creative concepts aligned with Vogue's editorial authority.
• ●Ensured coherence across all image outputs – film, print, social and events.
• ●Led cross-disciplinary teams on projects for Nike, Woolmark, BMW, Gucci Beauty and Barbie.
THURSDAY'S CHILD
Creative Director
janvier 2018 - janvier 2023 (5 ans)
London, England, United Kingdom
Co-founder of a platform supporting emerging photographers and film makers aged 16–35.
• ●Identified and mentored young talent, matching them with global brands and agencies.
• ●Curated visual direction and editorial output across digital channels.
• ●Built creative partnerships to support new voices in contemporary image-making.