Lindsay L.

I write for the marketing and communications team of a global energy management company. I have created more than 140 blogs and articles for Fortune 50 companies, including EVPs and other senior leaders. The topics include thought leadership, sustainability and decarbonization, process electrification, smart charging for electric vehicles, and cyber security. Other projects include:

• writing a diverse range of marcom content, including white papers, press releases, product announcements, research reports, and newsletter promotional copy

• creating social media posts and copy for EDM marketing campaigns

• authoring case studies based on successful customer projects around the world

• optimizing content with AI and SEO

• Managed cost-per-lead marketing programs and advertisers' third-party promotional email blasts, e-newsletter sponsorships, and surveys

• Managed online editorial calendar

• Managed e-newsletters for IndustryWeek and Business Finance magazines, including editing and deploying 22 e-newsletters per week

• Led project management initiatives such as identifying and implementing promotional email blast and e-newsletter best practices

Edited Business Finance magazine articles

• Maintained Business Finance website

• Managed five weekly e-newsletters

• Collaborated with other Penton departments on projects such as web development, email marketing, survey research, and audience development.