À propos de Leona
Digital Marketing Manager based in France, with 5 years of experience leading international digital transformation and e-commerce for Luxury & Beauty brands. Skilled in digital campaigns strategy, cross-functional collaboration, and data-driven optimization.
The +: I love making complex things feel simple (and even enjoyable!).
Français
Bilingue ou natif
Anglais
Bilingue ou natif
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- Pierre Fabre dermo-cosmétiqueGlobal Digital Brand ManagerMODE & COSMÉTIQUESnovembre 2025 - Aujourd'hui (9 mois)Toulouse, France- Lead global digital orchestration strategy for the Oral Care Category, aligning business objectives with brand positioning.- Develop 360° digital strategies across paid, owned, and earned channels (including website, social, CRM, e-retail), ensuring local market adoption of global guidelines in 15 markets.- Manage digital asset production with a €300K budget, leveraging AI/3D-powered solutions to elevate content quality across all touchpoints (Instagram, TikTok, YouTube, etc.).- Brief and manage creative, media, and influence agencies to produce high-impact integrated campaigns (including UGC & HCP).- Analyze campaign performance through Tableau dashboards, Brand Lift studies, and social analytics to deliver actionable insights and ROI optimization.- Drive media pilots and A/B testing campaigns, achieving +18% average sell-out uplift across key campaigns.- Lead, mentor and evaluate 1 direct report, overseeing performance reviews and contributing to recruitment.
- Moet HennessyOperations Analytics Project ManagerVINS & SPIRITUEUXavril 2024 - octobre 2025 (1 an et 6 mois)New York, États-UnisWorking in a complex supply chain environment, I navigate the unique challenges of the U.S. market, where alcohol regulations vary by state and impact distribution models.• Build a control tower for the Supply Chain team to facilitate data-driven decision-making in the US region.• Delivered 6 use cases within budgets, timelines, and project scopes, collaborating with 50 team members.• Create data dashboards by collecting, synthesizing, identifying data sources, and translating business needs into IT language.• Applied agile methodology: Divide our projects into smaller phases and guide teams through cycles of planning (sprint), iteration and UAT.• Drove the adoption of use cases by monitoring statistics, analyzing trends, and identifying areas for improvement, engaging 80 users.• Create synergy with IT team by organizing workshops, reviewing use case flow, and implementing tools like Confluence to streamline collaboration.
- Moet HennessyCMS Adoption Manager - Experte Sales ForceVINS & SPIRITUEUXoctobre 2022 - avril 2024 (1 an et 6 mois)Paris, FranceResponsible for delivering high-quality digital experiences on our D2C e-commerce websites. I facilitate the creation of compelling web content for luxury Wine and Spirits brands - Ebusiness Department.• Serve as an internal reference on Salesforce Commerce Cloud• Support e-merchandisers across all markets• Collaborate across teams to optimize page building workflows, grow sales, enhance user engagement and performance• Define, share and report our best practices on the tool• Create and update "How to" guidelines for the various Core Model functionalities (promotions, content, site search, merchandising, AI with Einstein, search refinement, product creation, checkout...)• Convert UX/UI teams' mock-ups into HTML code• Analyze the technical feasibility of our different projects• Develop and Upskill a community of SFCC users within the organization• Analyze page performance, utilizing data and A/B testing to enhance effectiveness• Monitor and maintain the correct transfer of inventory data between SFCC & SAP• Gather information to expand the component library and improve scalability• Develop strong familiarity with content workflow tools like InRiver PIM and Air DAM• Hold and organize workshops (post-site migration, test roadmap, etc.)• Monitor and resolve site bugs
Recommandations
+1
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Formations
- MBA Marketing DigitalKegde Business School2022AI, Digital marketing, CRM, ERP/SAP, brand content strategy, Media & Acquisitions, social Media, disruptive & innovative strategy
Certifications
- WSET Level 2 in WinesWSET2024
- WSET Level 2 in SpiritsWSET2024