Leo Largillet

Craft emotions, not brands.

I started this journey because I fundamentally believe that great brands are much more than logos. At their heart is first and foremost a quest of identity.

For the past years, I've worked with founders and creative leaders to uncover identities and give them permanent form.

A design isn't a logo. It's how people feel when they encounter you. It's the memory that stays after the interaction ends. My work is finding that singular truth beneath your complexity and expressing it with precision.

I've worked for companies like Decathlon, OVHcloud and Valeo, but what matters isn't the name on the door. It's whether the work reveals something true about who they are, it’s whether the work creates exceptional outcomes.

I am also a graduate of Imperial College London (#2 university in the world, #1 in Europe) and was President of the European Confederation of Junior Enterprises in the 2023-2024 mandate (#1 student organisation in Europe for student-led entrepreneurship).

In a past life (2014-2021), I was also a YouTuber and built a community of 30,000+ subscribers with millions of views on topics like design & technology. Those early days taught me how to communicate complex ideas simply, and how craft obsession compounds over time.

Now I work between Paris, London, and Tokyo: three cities that have taught me different truths about permanence. Paris showed me that refinement takes discipline. London taught me that tension creates energy. Tokyo revealed that precision is a form of respect.

I bring all of this to every project: strategic thinking, cultural fluency, and an obsession with making things that last.

If you're building something that matters: a startup finding its voice, a heritage brand modernising, a company at an inflection point, I'd love to talk.