À propos de Lena
I help brands and media outlets tell their story, reach the right audience, and make an impact. I combine content strategy, editorial management, and communications consulting with hands-on experience.
Based in France, but working internationally, I turn research and trends into actionable insights, produce high-quality content, and make sure every project runs smoothly. Think of me as your strategic editor and communications partner.
Anglais
Bilingue ou natif
Allemand
Bilingue ou natif
Français
Capacité professionnelle limitée
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- Funke MediengruppeEditor Audience DevelopmentPRESSE & MÉDIASjanvier 2025 - décembre 2025 (11 mois)Spearheaded digital transformation initiatives within editorial teams to enhance digital content delivery and audience engagementManaged key performance indicators (KPIs) to track and improve editorial outcomes and team performanceProvided coaching to editorial staff on best practices, fostering a culture of continuous improvement and professional developmentOptimized editorial processes to streamline workflow, increase efficiency, and maintain high-quality content standardsDesigned and led workshops aimed at skill enhancement and knowledge sharing among editorial team members
- Der SpiegelNews Editor (part-time)PRESSE & MÉDIASjuillet 2024 - décembre 2025 (1 an et 5 mois)Crafted compelling breaking news stories for digital publication, ensuring timely and accurate reportingManaged live coverage scenarios, coordinating real-time updates to keep the audience informedDemonstrated strong editorial judgment in selecting and prioritizing news content for immediate release
- HEYSTContent Marketing Manager & Editorial Team LeadPRESSE & MÉDIASjuin 2020 - décembre 2024 (4 ans et 6 mois)Led a team of 8 editors, ensuring high-quality content production and adherence to deadlinesCreated and managed cross-media B2B campaigns, coordinating efforts across various platforms to maximize reach and impactOversaw project timelines and workflow, implementing efficient processes to streamline editorial operationsFostered a collaborative environment, encouraging team input to enhance project outcomes and editorial standardsLiaised with other department leads to align editorial strategies with broader company objective
Recommandations
Soyez le premier à recommander Lena
Contribuez à la réussite de ce freelance en partageant votre expérience de collaboration avec lui.
Ces profils de freelance correspondent également à vos critères
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Formations
- PhD in Media and Communication ScienceUniversité Côte d’AzurThesis: Journalism under influence: Changing roles in the era of social media
- Master of Arts in Digital JournalismHamburg Media School2025Master's dissertation: Digital identities in local journalism