Lena Marie Grewe

"The degree was constructed to give a holistic understanding of the fashion and design industry. Not only including classical courses such as fashion and design history, clothing technology and marketing but rather putting the focus on innovation, sustainability and trend forecasting. Projects included a conceptualised brand development plan for an environmentally friendly company, reports on the psychological aspect of fashion and luxury goods as part of behavioral economics. The degree also included courses in mathematics, copyright law, management, economics, international management and entrepreneurship." (Bekleidungs- und Textiltechnologie, Beschaffung, Interkulturelles und Internationales Management, Personalführung, Qualitätsmanagement, Umwelt- und Sozialmanagement, Unternehmensführung, Visuelle Kommunikation, Marketing und klassische Betriebswirtschaft)