À propos de Le Chau Anh
Strategic media planning and content strategy, specializing in social and digital content.
Confident and proactive, I’m a highly motivated digital content and media planning specialist with over four years of experience. I'm fluent in English with advanced French.
I've completed Meta Ads & Google Ads Certifications, have a Bachelor's degree in Marketing Management, a Master 1 in Digital Marketing from the University of Finance - Marketing, Ho Chi Minh City, and a Master 2 in Wine & Spirits Management, specializing in Marketing from KEDGE Business School, Bordeaux.
Specialties: Media planning, social media strategy, content strategy, brand strategy, product development, strategic planning, digital marketing, copywriting, and communications.
Vietnamien
Bilingue ou natif
Anglais
Bilingue ou natif
Français
Capacité professionnelle complète
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- Marussia BeveragesAssistant Global Social Media & Communication ManagerVINS & SPIRITUEUXjuillet 2022 - décembre 2022 (5 mois)Paris, France- Developed international websites for brands by WordPress and produced social media content- Coordinated brand communication for social media and events (Whisky Live Paris 2022, pop up events)- Managed community on social media of global accounts on Meta Business Suite- Market research by competitors analysis, market tours, trends analysis & built brand strategy- Managed relationships with different markets, external agency, and international influencers for collaboration- Followed and updated new trends of digital communication and new functions on social media.
- Celliers d' Asie VietnamMarketing CoordinatorVINS & SPIRITUEUXmai 2021 - août 2021 (3 mois)Ho Chi Minh City, Vietnam- Managed digital content and monthly newsletters for brand communication on social media and email- Responsible for planning stores displays, brand activation events, advertising, marketing data analysis and digital campaigns- Planned, proposed and monitored national marketing expenses- Coordinated with national commercial team (wholesalers & retailers) to develop pricing strategy with effective promotions- Managed community including social media accounts and discussion in external communities on social media- Collaborated with influencers and magazines for public relations activities.
- DENTSU INTERNATIONALAssistant Digital Media ManagerPRESSE & MÉDIASjanvier 2021 - mai 2021 (4 mois)Ho Chi Minh City, Vietnam- Assisted in planning paid social campaigns for Heineken (Heineken Festive, Heineken 0.0, Heineken Silver, Heineken Sleek, etc.)- Set up & monitored paid social campaigns on Meta Ads Manager, Google Ads Manager- Prepared weekly and end paid social campaign reports including digital metrics and clipping reports- Worked with vendors and Heineken to process paperwork including Invoices and POs- Attended training courses of Dentsu, Heineken, Facebook, Google. (Think with Google, DoubleClick Campaign Manager 360, Dentsu Marketing Cloud, Heineken Communication Compass, etc.)- Biggest campaign in charge of: National paid social campaign Heineken Festive 2021, budget: over 600 thousand dollars, reaching over 43 million people.
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Formations
- Master's degree (M2)KEDGE Business School2022Master's degree (M2) in Wine & Spirits Management, specializing in Marketing
- Bachelor's degree & Master's degree (M1)University of Finance and Marketing2021Bachelor's degree & Master's degree (M1) in Marketing Management, Digital Marketing
Certifications
- Meta AdsMeta2022
- Google AdsGoogle2021