Laurent Francois

Embedded strategic advisor for CEOs, CMOs, and luxury brands on high-stakes positioning, digital acceleration, and AI adoption workflows.

• • C-Suite Advisory: Formulating creative strategy, digital infrastructure overhauls, and social acceleration programs for elite luxury maisons (e.g., Chanel, FHH).

• • Innovation Frameworks: Conducting AI adoption sprints, setting up cultural monitoring tools, and designing alternative platform roadmaps (Substack, etc.).

• • Defining value proposition and community-building frameworks for lifestyle and premium tech platforms (e.g., Landng).

Led global creative strategies, digital storytelling, and platform-first innovations for premium and luxury brands.

• • Pioneered the industry-first WhatsApp activation for DIOR with JISOO (awarded Gold Grand Prix Stratégies du Luxe).

• • Led the NEXT collective (TBWA network innovation practice), launching live AI pilots for social intelligence and avatar-based content production.

• • Designed advanced AR infrastructures for global fine watchmaking and fragrance brands. Key Clients: Omega, Chopard, L'Oréal…

Built and scaled 180's agency-wide social media offering: social listening, global guidelines, creative development, creator networks, AR filters, live-shopping, social commerce.

• • Managed a team of 10+ direct reports (business directors, strategy director…)

• • Drove new business development

• • Tripled department P&L within 24 months through creative & strategic excellence.