Lauren Teasdale

Leading performance apparel and graphic design projects across global brands such as Decathlon and emerging specialist performance brands. Delivering end-to-end design solutions from research and concept through to final technical packs and specifications, including mood boards, colour direction and trend research, integrating AI and CLO 3D into the creative workflow.

Advised and upskilled a founder on apparel design processes and industry standards, supporting informed decision-making within a new-to-industry business. Delivering multiple concurrent projects autonomously across apparel and graphics while adapting to different product strategies, categories and consumer needs.

Responsible for the Sport/Training category within Swim. Stepped up to lead colour and material development across the full swim range during a team member gap, operating at a de facto senior level while maintaining core category responsibilities.

Designed seasonal performance swim collections spanning elite training, licensed products and commercial ranges, including a Tom Daley collaboration and Disney. Represented the swim design team on a US market insight trip, interviewing athletes, co-creating the team offer with marketing and presenting the final collection to US stakeholders.

Partnered with Decathlon and Zerod, a specialist triathlon brand, delivering performance apparel and graphics across swim, diving, surf, football and triathlon categories. Presented the Zerod range to world distributors at launch, representing the brand's design vision to a global audience.

Led international supplier visits to Taiwan for Decathlon, running multiple fittings and refining prints and construction directly in-factory to finalise production-ready product, alongside on-the-ground market research. Updated the Zerod racer triathlon suit and redeveloped the elite range based on athlete feedback, translating performance insight directly into design.