Description

🇫🇷 Trilingual French, Chinese and English

👩🏻‍💻 7 years of experience in digital marketing and e-commerce

💸 Managed more than €100k monthly budget

⚡️ Coached more than 50 students at IIM Digital School

🤳🏼 Content Creator on Tiktok (38K followers)

👩🏻‍💻 Mentor at Dema1n.org

Why work with me?

Paris-based data-driven and tech-savvy professional with 7 years working experience in online marketing & e-commerce. Previously worked for French tech start-ups (LeLynx, Proprioo), cosmetics/personal care (Merci Handy) and global e-commerce at Alibaba.

My approach is to build close-working relationships with my clients to work with goals in mind whilst offering a wealth of digital expertise. From startup-ups to leading companies, my goal is to deliver cutting-edge digital strategies that perform.

My services:

1. PPC Audit, Set-up and Management on Google Ads, Bing Ads, Facebook Ads, Snapchat Ads, Tiktok Ads, Outbrain, Taboola including tracking and reporting.

Certified Professional: Google Search Ads, Display, Video, Campaign Manager 360, Analytics

References: Netbooster, LeLynx.fr, Proprioo

2. E-Commerce Website Management: D2C strategy, budgeting and P&L, online acquisition, traffic acquisition, project management, user experience, conversion rate optimization, customer experience, copywriting, emailing, reviews & NPS

Tools: Shopify Plus (CMS), WordPress (CMS), Polar (Analytic), Klaviyo (CRM), Gorgias (SAV)

References: Merci Handy

3. User Generated Content (UGC) creation for Tiktok, Reels or Youtube Shorts including trend benchmarks, content ideation and script writing + Mentoring sessions - DM me for portfolio, scope & detailed pricing.

References: L'Oréal, IronHack, Burga, 900.Care, Fnac

4. Amazon FBA: storefront and product page optimization, A+ page creation, Vine program set-up, run Amazon ads.

References: Merci Handy

What's more?

📧 Available on WhatsApp, Slack, email

✅ Your satisfaction is my top priority (Five Star Reviews)

➡️ Response within 1 hour

Domaines d’expertise

Langues

Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Chinois
Bilingue ou natif

Préférences en matière de lieu de travail

Accepte de travailler sur site

Paris (jusqu’à 10 km)

L'Oréal SA - L'Oréal France
D2C Project Manager Europe
MODE & COSMÉTIQUES
février 2023 - Aujourd'hui (3 ans et 5 mois)
Clichy, France
Brand: NYX PMU
Scope: Europe (10 countries)
Atlassian Confluence Atlassian JIRA Salesforce Commerce Cloud
Alibaba
Category Campaign Manager - Miravia
E-COMMERCE
avril 2022 - décembre 2022 (8 mois)
Paris, France
Member of the first local User Growth team to tackle European markets expansion with the launch of Miravia in Spain.

Responsible for strategy & onsite category campaigns:
- Acting as a local advisor, defining strategy and roadmap for onsite campaigns through seamless project management with cross-functional (business, marketing, product, tech, design) & multicultural teams (400 people in 6 countries)
- Conducting user acceptance testing on mobile, app and PC to validate platform functionalities before official launch while upholding our end customer's experience through monthly BRDs
- Leading end-to-end execution of strategic integrated marketing campaigns that bring together the right partners and product mix for our customers to drive the growth of categories
- Management of 1 BPO
E-commerce Campaign Management Gestion de projet UAT Problem Solving Spécifications techniques User Experience Marketplace Gestion budgétaire
Merci Handy
Head of Direct to Consumer
MODE & COSMÉTIQUES
novembre 2020 - mars 2022 (1 an et 4 mois)
Paris, France
- Defined global budget, roadmap and governance for 4 Shopify stores (FR, UK, EU & US)
- Designed killer value propositions for our e-commerce to create a unique DTC offer: new unboxing experience, interest-free installments (Alma), virtual bundles, pick-up point delivery (Mondial Relay)
- Built foundations of the global marketing strategy: lead in-house paid acquisition for 6 paid channels (Google, Bing, Facebook, Tiktok, Snapchat and Awin), CRM (Klaviyo), UGC (Stamped) and Customer Support (Gorgias)
- Successfully launched Amazon FBA: Storefront, A+ pages, Vine Program & Ads
- Reporting with Polar Analytics, P&L and budget management
- Member of the Executive Committee & team management (2 FTE)
Gorgias Shopify E-commerce Klaviyo PPC Amazon Ads TikTok Ads Snapchat Ads