À propos de Lara
Digital Marketing and Communications professional with over 6 years of experience in social media management, content creation and branding; Having moved to Europe, I am now seeking roles that will allow me to utilize my skills and continue to grow professionally with clients and organizations that supports fast growth, diversity, and inclusion.
Français
Bilingue ou natif
Anglais
Capacité professionnelle complète
Arabe
Bilingue ou natif
En télétravail uniquement
Travaille majoritairement à distance
Expériences
- United Nations Women ProgramWomen Communications - Project volunteerRÉSEAUX SOCIAUXnovembre 2024 - mars 2025 (4 mois)Istanbul, Turquie• • Led the UN Women Communications during the annual 16 Days of Activism against Gender-Based Violence campaign• • Successfully transforming complex data into compelling social media content that increased campaign visibility and engagement• • Played a key role in crafting insightful interview questions for stakeholders, enhancing the narrative and impact of campaign messaging
- GoodselfFounder & Creative DirectorMODE & COSMÉTIQUESmars 2020 - avril 2022 (2 ans et 1 mois)Beirut, Lebanon• • Founded Goodself, a dynamic feel-good platform for women launched during the pandemic, providing insightful articles, interviews, and professional tips across diverse topics.• • Successfully expanded audience reach by creating and producing a short series podcast featuring expert women from various fields, significantly boosting engagement.• • Evolved Goodself into a thriving online marketplace for trending wellness and fashion products, demonstrating entrepreneurial vision and adaptability.
- ABC MallDigital Communications & PR Specialistfévrier 2018 - mars 2020 (2 ans et 1 mois)Beirut, Lebanon• • Led management of all ABC social media accounts, company website, and mobile app, driving cohesive brand presence and enhanced user engagement.• • Led the successful opening of a brand new mall branch for ABC Group, strategizing and executing targeted activations and marketing campaigns that swiftly exceeded footfall targets within a shorter timeframe than anticipated• • Integrated CRM database with digital and sales activations, developing a targeted segmentation strategy for SMS, email blasts, and push notifications to maximize campaign impact.
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Formations
- Professional Digital Marketing DiplomaLebanese American University2020Professional Digital Marketing Diploma
- BS in BusinessLebanese American University2014BS in Business