Kristina Zvonar

"The best social media strategies are built by people who actually know how execution works."

Looking to scale your organic social media growth? I help B2C brands build trust, capture attention, and drive sales by aligning content strategy with overall business KPIs. Holding a Master’s degree in Marketing and 6 years of hands-on experience in the social media space, I design roadmaps that amplify your entire marketing ecosystem and have engineered organic social campaigns that generated millions of views.

- TikTok & Instagram Reels Strategy: Developing organic growth frameworks, video hooks, and trend-hijacking setups to boost engagement and community trust.

- Competitor & Account Audits: Deep-dive analysis of your social profiles to fix algorithm drops, positioning errors, and audience retention leaks (e.g., Full digital audit for national broadcaster RTV Slovenija).

- Social Media Budget Optimization: Crafting lean, high-ROI social media roadmaps for independent entrepreneurs and SMEs where every euro counts.

- TikTok Launch Frameworks: Building tailored launch strategies for corporate brands like Sandoz Lek, NLB Car&Go, Afrodita Cosmetics, and the Slovenian Tourist Board.

- In-House Team Workshops: Upskilling internal marketing departments on platform algorithms, storytelling, and video psychology (e.g., Workshops executed for RTV Slovenija).

- Influencer Campaign Management: Sourcing, vetting, and managing creator partnerships from scratch (e.g., Regional campaign for CeraVe across 3 markets, generating millions in reach).

- Creator Whitelisting: Structuring influencer partnerships optimized for organic discovery and primed for paid ad amplification (Meta & TikTok Ads).

Let’s connect for a brief discovery call to review your current social media channels!