Katharine M.

Hello, I'm Katharine. I'm a graphic designer and creative from the UK now living near Paris. I have over 15 years of professional design experience, mostly working in London studios, for well known clients such as; Coca-Cola, Diageo, Heineken, Weetabix and McDonalds to list a few. I have also worked with many small companies and start-ups, helping them create brand identities and marketing materials. I have a lot of experience working for FMCG brands and I am a specialist in shopper marketing, having designed and developed creative ideas for this space and worked on local and international shopper campaigns. I have also worked in the capacity of a shopper marketing consultant, leading workshops to engage creative teams as well as helping brands and studios understand the considerations and approach required for shopper marketing campaigns.

I am able to work from concept to final artwork, generating ideas, developing designs and rolling them out across various touch-points and artwork. I have worked on many toolkits and style guides for brands, ensuring the smooth execution of campaigns and brand assets.

I have also worked in packaging; developing packaging concepts and designs and creating artwork for several brands.