À propos de Julie
Norvégien
Bilingue ou natif
Anglais
Capacité professionnelle complète
Danois
Capacité professionnelle complète
Expériences
- Slowburn Brewing Co-opMarketing Consultantavril 2022 - juillet 2022 (3 mois)København, HS, DenmarkA short-term project for a local microbrewery.o Designed and launched a new website using Shopify, optimizing it with engaging content and high-quality visuals to enhance the user experience.o Conducted product photoshoots for use across e-commerce and social media platforms, aligning visual content with the brand's identity.o Attended local brewing events to capture photography for social media, gaining valuable insight into the local craft beer scene and strengthening brand storytelling.o Designed an online event banner that matched their visual profile to promote upcoming events, boosting event visibility through digital channels.o Provided strategic and creative recommendations for future social media and marketing efforts to enhance their brand, focusing on audience engagement and growth.
- Investment WatchesBrand & Marketing Manageroctobre 2022 - mars 2024 (1 an et 5 mois)Copenhagen, Denmarko Responsible for developing and executing the brand and marketing strategy for a luxury watch scale-up, aiming to become a leading fintech and investment platform in the luxury watch industry.o Collaborated with the e-commerce team to successfully launch the website within two months, overseeing all brand and digital marketing efforts.o Created the brand's visual identity together with E-commerce, ensuring consistency across all online and offline platforms.o Set up and managed Mailchimp for newsletters, including designing templates, creating content, and handling campaign distribution.o Developed and implemented a comprehensive SoMe (social media) strategy, including content creation, reels, product photography, and influencer outreach.o Managed paid advertising through Google Ads and Facebook Business Manager, optimizing campaigns to maximize ROI and brand awareness.o Led the creation of an in-house photography studio, managing equipment orders and executing product photoshoots for e-commerce and social media.o Handled certain administrative tasks, including ordering office supplies, managing merchandise, and part of planning company events.o Organized influencer partnerships, contacting potential influencers to expand brand visibility and reach.o Contributed to offline marketing efforts, such as overseeing event planning, window film installation, and branding for office spaces including wall colors, furniture etc.
- VisitDenmarkContent managerfévrier 2021 - janvier 2022 (11 mois)Copenhagen, HS, Denmarko Strengthened VisitDenmark's presence and Denmark as a tourist destination in the Norwegian market by creating engaging and creative content for online campaigns, editorial material, TVC, social media, websites, and newsletters.o Developed and executed digital campaign concepts and content in collaboration with the creative team and market offices in Stockholm and Oslo, and collaboration for cross-national campaigns with the other 5 markets.o Ensured synergy between press activities and campaigns, aligning local and cross-national efforts for cohesive brand messaging.o Ongoing SEO optimization efforts for the Norwegian websites, improving search visibility and website performance.o Regularly tested and optimized content to meet digital KPIs across platforms, ensuring continuous improvement of engagement and performance.o Managed content and ad performance evaluations to refine strategies and maximize campaign success.
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Formations
- Master's degree, Brand and Communication ManagementCopenhagen Business School2016Master's degree, Brand and Communication Management
- Bachelor of ManagementHandelshøyskolen BI2013Bachelor's degree, Marketing management